Kesoram Industries has launched a new brand aimed at extending uniformity to the identities to its key businesses - tyres and cement. The new brand strategy has been done by Singapore based Grey Worldwide.
The new brand strategy comes at a time when the company is looking to increase its presence in the domestic market and boost its tyre exports business.
Kesoram Industries (KIL) is engaged in the manufacture of cement, tyres, tubes, rayon, paper, heavy chemicals and spun pipes. KIL is also listed on Societe de la Bourse de Luxembourg stock exchange.
