Greaves Cotton is planning to increase export share in the company’s turnover to 10% in four years with increased penetration in growing overseas markets. At a total turnover of around Rs 1800 crore, share of overseas sales stands currently at 2-3%.
In this regard, the company launched its products in South East Asia (SEA) and the company will expand its foot prints throughout this region with its customized genset and construction equipment.
The company is also intensifying its efforts to increase penetration in other countries to achieve the targeted share of 10% in the company’s turnover four years later. Further, the company is selling farm and construction equipment in Tanzania (East Africa), West Asia and SAARC countries through tie-ups with local dealers and distributors.
