Pritish Nandy Communications (PNC) will release its forthcoming film, Shaadi ke Side Effects, on February 28, 2014. Shaadi ke Side Effects is a sequel to Pyaar ke Side Effects, one of the most successful and critically acclaimed films in the PNC repertoire, which was released in September 2006.
Well known studio Balaji Motion Pictures is the co-producer of Shaadi ke Side Effects and is responsible for the marketing, promotions and sales of the film. PNC is the creative and production partner.
While Saket Chaudhary remains the director of the film, the cast of the sequel has changed from Rahul Bose and Mallika Sherawat as the warring lovers in PKSE to Farhan Akhtar and Vidya Balan as the warring spouses in SKSE. The promotions of the film are currently on air and, as of this week, three songs from it are already on television channels nationwide as well as on YouTube and other digital platforms. Facebook and Twitter are carrying independent campaigns. Award winning music director Pritam has scored the music for the film and composed the six songs in it. Apart from Farhan Akhtar, who has won several awards this year as best actor for reprising the role of Milkha Singh in Bhaag Milkha Bhaag and National Award winning actor Vidya Balan, the film's cast includes Ram and Gautami Kapoor, Purab Kohli, Vir Das, Rati Agnihotri.
Pritish Nandy Communications is in the business of acquiring content and producing movies. It is amongst the first companies to introduce corporate system in Hindi cinema industry. The company is a vision of Pritish Nandy, who is a well-known author, journalist, editor and TV host and poet.
| Company Name | CMP |
|---|---|
| PVR | 938.05 |
| Saregama India | 344.55 |
| Shemaroo Entertain. | 105.35 |
| Balaji Telefilms | 94.39 |
| UFO Moviez | 72.06 |
| View more.. | |
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