In a bid to provide customised local television channels to regional viewers, direct-to-home digital service provider Dish TV India has launched a new brand -- Zing -- targeting mainly viewers in Tier III and IV towns.
The company’s new brand will be placed as an entry level offering for the price-conscious users, particularly cable TV viewers. The service is priced a notch higher than local cable television networks.
The company will roll out the service in West Bengal followed by Odisha. To get this service, a customer needs to subscribe to a new connection and buy a set top box. The monthly subscription charges vary between Rs 175 and Rs 349 depending on the channels subscribed for.
Dish TV is India’s largest direct-to-home company and part of the biggest media conglomerate - Zee Group. Dish TV has on its platform 400+ channels and services including 21 audio channels with 13.5 million subscribers.
