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Dish TV India shines on unveiling new brand 'Zing' for regional viewers

Dish TV India Ltd. | TV Broadcasting & Software Production | Media | BSE: 532839 | NSE: DISHTV

06 Mar 2014 Evaluate

Dish TV India is currently trading at Rs. 49.00, up by 0.95 points or 1.98% from its previous closing of Rs. 48.05 on the BSE.

The scrip opened at Rs. 48.45 and has touched a high and low of Rs. 49.30 and Rs. 48.15 respectively. So far 1,40,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 71.70 on 08-Mar-2013 and a 52 week low of Rs. 39.75 on 04-Sep-2013.

Last one week high and low of the scrip stood at Rs. 51.25 and Rs. 47.70 respectively. The current market cap of the company is Rs. 5,218.00 crore.

The promoters holding in the company stood at 64.50% while Institutions and Non-Institutions held 16.77% and 10.75% respectively.

In a bid to provide customised local television channels to regional viewers, direct-to-home digital service provider Dish TV India has launched a new brand -- Zing -- targeting mainly viewers in Tier III and IV towns.

The company’s new brand will be placed as an entry level offering for the price-conscious users, particularly cable TV viewers. The service is priced a notch higher than local cable television networks.

The company will roll out the service in West Bengal followed by Odisha. To get this service, a customer needs to subscribe to a new connection and buy a set top box. The monthly subscription charges vary between Rs 175 and Rs 349 depending on the channels subscribed for.

Dish TV is India’s largest direct-to-home company and part of the biggest media conglomerate - Zee Group. Dish TV has on its platform 400+ channels and services including 21 audio channels with 13.5 million subscribers.

Dish TV India Share Price

4.08 0.37 (9.97%)

17-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Zee Entertainment	81.06
Sun TV Network	641.25
GTPL Hathway	69.83
Network 18 Media Inv	36.38
TV Today Network	114.27
View more..

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Dish TV India shines on unveiling new brand 'Zing' for regional viewers

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