ITC is planning to increase price of gold flake kings and classic 20-stick pack by 13%. Following the price hike, the gold flake kings and classic 20-stick pack will cost Rs 170 per pack as against Rs 150 per pack.
Earlier in January, the company increased price of Bristol cigarette by 15% to Rs 45 per pack and increased price of Wills navy cut cigarette by 17%.
ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
