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Credo Brands Marketing Ltd (MUFTI)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544058 NSE: MUFTI Trading | Small Cap | Credo Brands Mktg Share Price

₹90.50 -0.21 (-0.23%)

As on 23-Jun'26 16:01

Credo Brands Marketing Ltd (MUFTI)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544058 NSE: MUFTI Trading | Small Cap | Credo Brands Mktg Share Price

₹90.50 -0.21 (-0.23%)

As on 23-Jun'26 16:01

Key Metrics
Valuation Multiples
Market Cap
₹593 Cr.
Current Price
₹90.5
52-Week Low / High
₹64 / 176
TTM EPS
₹7.3
TTM Sales
₹592 Cr.
Book Value per Share
₹67.1
P/E Ratio
12.51
Lower than its 5-year historical median
Industry PE
37.6
Price to Book (P/B)
1.35
Lower than its 5-year historical median
Price to Sales (P/S)
1.00
Lower than its 5-year historical median
EV/EBITDA
3.15
Lower than its 5-year historical median
Dividend Yield
3.31%
Profitability Efficiency
Return on Equity (ROE)
18.27%
Outperforms industry median
Return on Capital Employed (ROCE)
29.67%
Outperforms industry median
Return on Assets (ROA)
9.62%
Operating Profit Margin
29.3%
Net Profit Margin
11.07%
Gross Profit Margin
19.1%
Growth Momentum
1-yr vs 3-yr growth
Sales Growth (1 Year)
Slowing versus 3-year growth rate
8.96%
Operating Profit Growth (1 Year)
Slowing versus 3-year growth rate
12%
Net Profit Growth (1 Year)
Slowing versus 3-year growth rate
15.64%
Asset Quality
Promoter Holding
55.01%
Pledged shares (%) of Promoter's holding (%)
0.00%
Reserves
₹426 Cr.
Equity
₹13.1 Cr.
Face Value
₹2
All Time Low / High
₹63.58 / 324.55

Credo Brands Marketing stock performance

Key Ratios
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Check Before You Invest

Valuation

Somewhat Undervalued

Price Trend

Strong
Q.1 Is Credo Brands Marketing Ltd a good quality company?
Credo Brands Marketing Ltd is a good quality company, based on a consistently good multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

We have analysed the performance of the company on the following:

  • How has it performed on generating Profits?

    By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.

  • How efficiently has it utilized Capital?

    By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.

  • How is it managing its Debt?

    By checking its Debt to Equity and Cash Flow from Operations.

How does Credo Brands Marketing Ltd performance compare with that of its Peers?
Q.1 Revenue growth of Credo Brands Marketing Ltd vs industry peers?
Credo Brands Marketing Ltd revenue CAGR is 6.56%, compared to the industry median CAGR of 0%, indicating faster growth and gaining its market share.
Q.1 Promoter shareholding and pledge status of Credo Brands Marketing Ltd?
Promoters hold 55.01% of the Credo Brands Marketing Ltd, with 0.00% of their stake pledged, indicating no pledge risk.
Q.1 Stock return of Credo Brands Marketing Ltd over the last decade?
Over the last 1 year(s), the stock has delivered a CAGR of -35.91% based on the current price.

10 Year X-Ray :

Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Credo Brands Marketing Ltd has performed well in majority of the past ten years indicating its past ten year financial track record is very good

Value Creation

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % 36.5%20.8%13.3%13.1%14.5%7.9%26.3%44.9%30.7%29.7%-
Value Creation
Index
1.60.5-0.1-0.10.0-0.40.92.21.21.1-

Growth Parameters

Sales 370370358395450293341498567618592
Sales YoY Gr.-0.2%-3.4%10.4%14%-34.8%16.3%46%13.9%9%-
Adj EPS 6.23.82.12.72.61.45.212.39.210.67.3
YoY Gr.--37.7%-44.9%28.4%-4.8%-45.4%265.3%139.2%-25%14.7%-
BVPS (₹) 26.628.628.929.829.530.936.743.652.862.667.1
Adj Net
Profit
39.324.513.517.316.5932.979.259.669.247
Cash Flow from Ops. 11.119.329.472461.278.474.556.3159-
Debt/CF from Ops. 0.80.70.34.71.80.30.20.10.70-

CAGR

9 Years 5 Years 3 Years 1 Years
Sales 5.9%6.6%21.9%9%
Adj EPS 6.2%32.7%27.2%14.7%
BVPS10%16.3%19.5%18.6%
Share Price - - - -43.6%

Key Financial Parameters

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
24.213.97.39.28.74.715.230.619.118.411.2
Op. Profit
Mgn %
18.5139.69.4109.927.33328.429.326
Net Profit
Mgn %
10.66.63.84.43.73.19.615.910.511.28
Debt to
Equity
0.10.10.10.20.20.10.100.100
Working Cap
Days
160186198188184282219183158174120
Cash Conv.
Cycle
12615015614213419313511410612885

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales370370358395450293341498567618
Operating Expenses + 301323323358406265248336407438
Manufacturing Costs77101411824344753
Material Costs158165161171192123147212241264
Employee Cost 24283240372129273232
Other Costs 11212312113316611348648789
Operating Profit 68483437442893162161180
Operating Profit Margin (%) 18.5%12.9%9.6%9.3%9.7%9.7%27.3%32.5%28.3%29.1%
Other Income + 111122141356
Exceptional Items 0000000000
Interest 11227515182425
Depreciation 99911131346536269
Profit Before Tax 603824252612461047992
Tax 211410811312262023
Profit After Tax 3924131716934775968
PAT Margin (%) 10.6%6.5%3.8%4.4%3.5%2.9%9.9%15.6%10.4%11.1%
Adjusted EPS (₹)6.13.82.12.72.51.45.312.19.210.5
Dividend Payout Ratio (%)51%39.80%71.10%55.80%92%0%0%41.50%5.50%28.60%

Valuation of Credo Brands Mktg - Standalone

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Analyst's Notes

data not found
No data found!

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund + 170182184190188197234280340409
Share Capital 333333331313
Reserves 167179181187185194231277327396
Debt +9138324115107341
Long Term Debt0110151310751
Short Term Debt91173226200290
Minority Interest0000000000
Trade Payables12131519233537422226
Others Liabilities 292626253635180225287303
Total Liabilities 220235234266289282460554683739

Fixed Assets

Net Fixed Assets +323336404741178235279289
Gross Block52607285104105223333408439
Accumulated Depreciation2027364556654698129150
CWIP 0005101011
Investments 4444000000
Inventories36334267605966113125102
Trade Receivables129142124115143122124137212239
Cash Equivalents 1221226519245
Others Assets 17202634363441596462
Total Assets 220235234266289282460554683739

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity + 11192972461787556159
PBT 604025252612461047992
Adjustment 9111212161663648389
Changes in Working Capital -37-8-3-17-1436-11-63-813
Tax Paid -22-23-5-13-4-3-20-31-25-25
Cash Flow From Investing Activity + -17-10-13-19-14-7-28-21-35-20
Capex -18-11-13-19-14-7-15-34-35-21
Net Investments 000000-14140-1
Others 1001-001-102
Cash Flow From Financing Activity + -17-8-1712-9-31-39-82-28-96
Net Proceeds from Shares 0000000013
Net Proceeds from Borrowing 0000000-3-2-7
Interest Paid -0-1-11-3-3-3-3-5-3
Dividend Paid -20-12-1212-1700-320-3
Others 44-5-111-28-36-43-22-85
Net Cash Flow -221-1-012411-28-644

Financial Ratio

PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)24.0913.667.349.178.264.4815.6530.1119.0618.27
ROCE (%)36.520.8113.2913.1114.457.8926.3344.9430.6929.67
Asset Turnover Ratio1.791.631.531.581.621.0311.061.321.18
PAT to CFO Conversion(x)0.280.792.230.411.56.782.290.970.952.34
Working Capital Days
Receivable Days110133.60135.70110.40104.50164.90121.4088.7078.2098.10
Inventory Days33.4034.1038.3050.2051.4073.8061.3060.9053.3049.30
Payable Days28.8028.5032.80374085.7088.5068.1048.6032.70

Management X-Ray

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.000.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Top 5 Mutual Funds Holding

Last Visited Stocks

Announcements

Credo Brands Marketing Ltd FAQs

The current trading price of Credo Brands Mktg on 23-Jun-2026 16:01 is ₹90.50.

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 22-Jun-2026 the market cap of Credo Brands Mktg stood at ₹593.2 Cr

The latest P/E ratio of Credo Brands Mktg as of 22-Jun-2026 is 12.51.

The latest P/B ratio of Credo Brands Mktg as of 22-Jun-2026 is 1.35.

The 52-week high of Credo Brands Mktg is ₹176.4 and the 52-week low is ₹63.58.

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Credo Brands Mktg is ₹592 ( Cr.) .

Past 10 year's financial track record analysis by Moneyworks4me indicates that Credo Brands Marketing Ltd is a good quality company.

The key valuation ratios of Credo Brands Marketing Ltd's currently when compared to its past seem to suggest it is in the Somewhat Undervalued zone.

The Price Trend analysis by MoneyWorks4Me indicates it is Strong which suggest that the price of Credo Brands Marketing Ltd is likely to Rise in the short term. However, please check the rating on Quality and Valuation before investing

About Credo Brands Marketing Ltd

The company was incorporated as a private limited company in the name of ‘Credo Brands Marketing Private Limited’ in Mumbai, Maharashtra, India under the Companies Act, 1956 pursuant to a certificate of incorporation dated April 29, 1999 issued by the Registrar of Companies, Maharashtra at Mumbai (the RoC). Subsequently, the company was converted from a private limited company to a public limited company and the name of the company was changed to ‘Credo Brands Marketing Limited’, pursuant to a board resolution dated April 7, 2023, and a special resolution passed by its shareholders on April 18, 2023, consequent to which a fresh certificate of incorporation dated May 11, 2023, was issued by the RoC to the company.

The company provides a meaningful wardrobe solution to multiple occasions in a customer’s life, with its product offerings ranging from shirts to t-shirts to jeans to chinos, which caters to all year-round clothing. The company’s products are designed to provide a youthful appearance while keeping up with the ongoing fashion trends. The company is engaged in the retail sale of garments and accessories, and it does not manufacture any apparel. The company’s brand “Mufti” was launched by its Promoter, Kamal Khushlani, with a vision to redefine menswear. The brand was created as an alternative dressing solution and was designed to deliver a casual alternative with a focus on creative, bold, and expressive clothing for the contemporary Indian man who wanted something more stylish than what was commonly available.

In order to keep pace with these evolving fashion trends, the company’s product mix has evolved significantly over the past several years from consisting of only shirts, t-shirts and trousers in the year 1998 to a wide range of products including sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters in relaxed holiday casuals, authentic daily casuals to urban casuals, party wear and also athleisure categories as on date. The company’s design team is constantly focusing on expanding its product range to meet a varied range of consumer needs. The company’s products are available through a Pan-India multichannel distribution network that it has built over the years comprising of its exclusive brand outlets (EBOs), large format stores (LFSs) and multi-brand outlets (MBOs), as well as online channels comprising of its website and other e-commerce marketplaces. The company’s multi-channel presence is planned strategically in a manner that its products across categories are available at consumers’ preferred shopping channels. The company’s well-established EBO network offers a holistic shopping experience for its customers. The company’s EBOs are located nationwide across high streets, malls, airports and residential market areas. It also has an online presence which is rapidly growing wherein its customers can shop through its website, www.muftijeans.in, as well as through various e-commerce marketplaces.

Business area of the company

The company offers casual clothing for men with its flagship brand ‘Mufti’. The company's product range consisted only of shirts, T-shirts and trousers. Today, however, the company offers a wide range of products including sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters. These products are available in different categories, e.g. relaxed casual wear for vacations, authentic everyday wear, urban casual wear, party wear and athleisure. 

Key Awards, Accreditations and Recognition

  • 2011: The company was chosen as an ‘Indian Power Brand’ by the Indian consumer at the Indian Power Brands, the Global Superpower Edition.
  • 2013: The company was awarded the title of ‘Badshah-e-Hind – Esteemed King of India’ by Indian Power Brands at the GlamMe Awards.
  • 2013: The company received an award for the ‘Most Admired RMG Manufacturer – West’ from InFashion Honours, Faitma Images.
  • 2014: The company was awarded the Golden Scale Trophy for the ‘Brand of the Year – Men’s Casual Wear’ by Apex.
  • 2015: The company’s Promoter, Kamal Khushlani was awarded the title of one of the ‘Most Talented Retail Professionals’ by CMO Asia at the Asia Retail Congress.
  • 2015: The company’s Promoter, Kamal Khushlani received the ‘Retail Leadership Award’ by CMO Asia at the Retail Excellence Awards.
  • 2017: The company’s Promoter, Kamal Khushlani was named in the ‘Most Influential Retail Leaders Listing’ by Asia-AfricaGCC Retail and Shopping Centre Congress and Awards at the Asia Retail Congress.
  • 2019: The company received ‘Retailer of the Year (Fashion and Lifestyle)’ award at the Global Awards for Retail Excellence by ET Now.

Major events and milestones

  • 1998: Launch of the brand “Mufti”.
  • 1999: Incorporation of the Company.
  • 2003: Brand purchased by the Company from proprietary concern of Kamal Khushlani.
  • 2008: Investment by Bennett Coleman & Co. Limited.
  • 2010: Opened 100th store.
  • 2013: Opened 200th store.
  • 2019: Reinvented the brand philosophy & new logo.
  • 2019: Opened 300th store.
  • 2022: Opened 350th store.


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