The company was incorporated as a private limited company in the name of ‘Credo Brands Marketing Private Limited’ in Mumbai, Maharashtra, India under the Companies Act, 1956 pursuant to a certificate of incorporation dated April 29, 1999 issued by the Registrar of Companies, Maharashtra at Mumbai (the RoC). Subsequently, the company was converted from a private limited company to a public limited company and the name of the company was changed to ‘Credo Brands Marketing Limited’, pursuant to a board resolution dated April 7, 2023, and a special resolution passed by its shareholders on April 18, 2023, consequent to which a fresh certificate of incorporation dated May 11, 2023, was issued by the RoC to the company.

The company provides a meaningful wardrobe solution to multiple occasions in a customer’s life, with its product offerings ranging from shirts to t-shirts to jeans to chinos, which caters to all year-round clothing. The company’s products are designed to provide a youthful appearance while keeping up with the ongoing fashion trends. The company is engaged in the retail sale of garments and accessories, and it does not manufacture any apparel. The company’s brand “Mufti” was launched by its Promoter, Kamal Khushlani, with a vision to redefine menswear. The brand was created as an alternative dressing solution and was designed to deliver a casual alternative with a focus on creative, bold, and expressive clothing for the contemporary Indian man who wanted something more stylish than what was commonly available.

In order to keep pace with these evolving fashion trends, the company’s product mix has evolved significantly over the past several years from consisting of only shirts, t-shirts and trousers in the year 1998 to a wide range of products including sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters in relaxed holiday casuals, authentic daily casuals to urban casuals, party wear and also athleisure categories as on date. The company’s design team is constantly focusing on expanding its product range to meet a varied range of consumer needs. The company’s products are available through a Pan-India multichannel distribution network that it has built over the years comprising of its exclusive brand outlets (EBOs), large format stores (LFSs) and multi-brand outlets (MBOs), as well as online channels comprising of its website and other e-commerce marketplaces. The company’s multi-channel presence is planned strategically in a manner that its products across categories are available at consumers’ preferred shopping channels. The company’s well-established EBO network offers a holistic shopping experience for its customers. The company’s EBOs are located nationwide across high streets, malls, airports and residential market areas. It also has an online presence which is rapidly growing wherein its customers can shop through its website, www.muftijeans.in, as well as through various e-commerce marketplaces.

Business area of the company

The company offers casual clothing for men with its flagship brand ‘Mufti’. The company's product range consisted only of shirts, T-shirts and trousers. Today, however, the company offers a wide range of products including sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters. These products are available in different categories, e.g. relaxed casual wear for vacations, authentic everyday wear, urban casual wear, party wear and athleisure. 

Key Awards, Accreditations and Recognition

• 2011: The company was chosen as an ‘Indian Power Brand’ by the Indian consumer at the Indian Power Brands, the Global Superpower Edition.
• 2013: The company was awarded the title of ‘Badshah-e-Hind – Esteemed King of India’ by Indian Power Brands at the GlamMe Awards.
• 2013: The company received an award for the ‘Most Admired RMG Manufacturer – West’ from InFashion Honours, Faitma Images.
• 2014: The company was awarded the Golden Scale Trophy for the ‘Brand of the Year – Men’s Casual Wear’ by Apex.
• 2015: The company’s Promoter, Kamal Khushlani was awarded the title of one of the ‘Most Talented Retail Professionals’ by CMO Asia at the Asia Retail Congress.
• 2015: The company’s Promoter, Kamal Khushlani received the ‘Retail Leadership Award’ by CMO Asia at the Retail Excellence Awards.
• 2017: The company’s Promoter, Kamal Khushlani was named in the ‘Most Influential Retail Leaders Listing’ by Asia-AfricaGCC Retail and Shopping Centre Congress and Awards at the Asia Retail Congress.
• 2019: The company received ‘Retailer of the Year (Fashion and Lifestyle)’ award at the Global Awards for Retail Excellence by ET Now.

Major events and milestones

• 1998: Launch of the brand “Mufti”.
• 1999: Incorporation of the Company.
• 2003: Brand purchased by the Company from proprietary concern of Kamal Khushlani.
• 2008: Investment by Bennett Coleman & Co. Limited.
• 2010: Opened 100th store.
• 2013: Opened 200th store.
• 2019: Reinvented the brand philosophy & new logo.
• 2019: Opened 300th store.
• 2022: Opened 350th store.