Godfrey Phillips India Ltd (GODFRYPHLP) Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating

Godfrey Phillips India, a flagship company of Modi Enterprises, is one of the largest FMCG companies in the country with many iconic cigarette brands like Four Square, Red & White, and Cavanders to its name. It also has an exclusive sourcing and supply agreement with Philip Morris International to manufacture and distribute the renowned Marlboro brand in India. Along with a strong cigarette and tobacco portfolio, it also has a strong confectionery portfolio with Funda and has unique offerings for international markets.

At Godfrey Phillips India, its Leaf Division stands as a testament to its unwavering commitment to quality and sustainability. Located in the tobacco-growing heartland of Andhra Pradesh in Southern India, this independent division grants it access to the finest tobacco in the world. It deals with a diverse range of tobacco varieties available in India, catering to the specific needs of its global clientele. Its tobacco finds its way to some of the most renowned manufacturers in the industry, including names like Phillip Morris, JTI, ITG, Eastern Co, and European Tobaccos.

Business area of the company

The company is engaged in manufacturing of cigarettes and tobacco products and trading of cigarettes, tobacco products and other retail products.

Cigarettes brands

• Marlboro: Marlboro is one of the best-known brands among all consumer products and has been the world’s number-one international selling cigarette brand since 1972. Marlboro is popular with affluent urban adult smokers who prefer high quality international brands and products.
• Four Square: Four Square is the flagship cigarette brand of Godfrey Phillips India Limited. The brand has always been known for its iconic taste and great quality. Four Square caters to the young urbane aspirers needs and desires through top quality products and innovations. Four Square Crush offers a wide range of products like Clove Crush (India’s 1st clove cigarette with mint cooling experience), Crush Tropical mix, Crush Saunf Mix and Crush Fresho.
• Red & White: Red & White is a legendary flagship GPI brand. With the right expertise, heritage, strength and blend the brand ensures that everything it brings is an enhancement on the strong foundation of a great blend.
• Stellar: Stellar is the fastest growing cigarette brand of the industry. While it was launched in 2008 as India's first slim cigarette, the brand has been relaunched in 2016 as a brand which caters to the urban youth with latest innovations in various product formats and filter innovations. Its other variants and sub-brands Define and Shift have created a new category of smoking experiences in the Indian market. Each product within its range offers a distinctive customer experience, resonating with the youth. Its latest offering Stellar Edge Surprise offers 5 different experiences in a single pack.
• Cavanders: Introduced in 1775, Cavanders proudly upholds the values of timeless quality, trust, and camaraderie. With a versatile product portfolio offering in both conventional filter and non-filter cigarettes with a nationwide presence, Cavanders has consistently captivated the hearts of discerning consumers across every corner of India.
• Originals: Originals is a blend meticulously crafted for an impactful and rich taste offering a strong value for money proposition.
• North Pole: North Pole is a menthol flavoured cigarette, that enjoys strong popularity amongst its loyal consumer base in the South.
• Tipper: Tipper is a popular brand of South India.
• Focus: Focus is a brand for dynamic achievers who believe in excellence. It offers quality blend with innovative freshness characteristics. It has been one of the fastest growing brands from the company across consumer segments with a pan India relevance.

Awards and Recognitions

2017-18

• Rabale Cigarette Factory received Vasundhara Award for Environment Performance, Green Tech Platinum Award for Safety Performance and Excellence Award from “INSAAN” Society.
• Ghaziabad Chewing Factory received Best Food Safety Award by ASSOCHAM and Gold Award in Best Practices in HR Domain by GMA.

2018-19

• Rabale cigarette factory received Green Tech Safety “Gold Award” for outstanding achievement in safety management. Green Tech ‘Platinum Award for Safety Performance’ for exceptional achievement in environment management and Excellence Award from “INSAAN” society.
• Ghaziabad chewing factory has been certified on Environment Management System ISO 14001:2015 by TUV SUD South Asia Private Limited in March 2019.

2019-20

• Guldhar factory received Greentech Environment “Winner Award” for exceptional achievement & initiatives in environment management.
• Rabale factory received Green tech Safety “Platinum Award” for outstanding achievement in safety management and environment management.
• Rabale factory received excellence award from `INSAAN’ society on suggestions schemes.
• Chewing Ghaziabad plant won Prestigious “GREENTECH Award 2019” in the field of “Environment safety 2019”.
• Participated in the Asia Collaborative Study organized by TIOJ, Japan in which 69 laboratories from 54 countries took part. The results obtained by its laboratory were found to be at par with any national or international laboratory on the basis of the Z-score issued by TIOJ.