Gillette India Ltd Stock Analysis

BSE: 507815 | NSE: GILLETTE | Household & Personal Products | Mid Cap

BSE Share Price May 20, 18:01
4881.35 27.40 (0.56%)

DeciZen - Make an Informed Decision on Gillette India

Overall Rating

1. Quality

2. Valuation


3. Price Trend


1. Is Gillette India Ltd a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that Gillette India Ltd is a good quality company.

2. Is Gillette India Ltd undervalued or overvalued?

The key valuation ratios of Gillette India Ltd's currently when compared to its past seem to suggest it is in the Fair zone.

3. Is Gillette India Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Gillette India Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

10 Year X-Ray of Gillette India:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Gillette India Ltd has performed well in majority of the past ten years indicating its past ten year financial track record is very good

Value Creation

Value Creation Index Colour Code Guide

ROCE % 14.5%14.7%8%25.9%26.5%36.2%40.7%35.2%28.1%37.4%-
Value Creation Index 0.10.1-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 1,2331,4381,6651,9741,8431,7341,6771,8621,6792,0092,139
YoY Gr. Rt. %-16.6%15.8%18.6%-6.6%-5.9%-3.3%11%-9.8%19.7%-
Adj EPS 27.128.615.854.167.178.573.177.771.696.376.5
YoY Gr. Rt. %-5.9%-44.8%241.9%24.2%16.9%-6.8%6.3%-7.9%34.6%-
BVPS (₹) 190199.2197.4227.8286.8152.7211.8237.3277.5239.3274.3
Adj Net Profit 88.293.351.5176219256238253233314249
Cash Flow from Ops. 14129.496.3172279248237134225443-
Debt/CF from Ops. 0000000000-


CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales 5.6%1.8%6.2%19.7%
Adj EPS 15.2%7.5%9.6%34.6%
BVPS 2.6-3.64.2-13.8
Share Price 7.5% 1.1% -11.2% -11%

Key Financial Parameters

Performance Ratio Colour Code Guide

Return on Equity % 14.514.7825.426.135.639.934.427.636.929.8
Op. Profit Mgn % 109.84.410.718.122.223.520.521.623.219.8
Net Profit Mgn %
Debt to Equity 0000000000-
Working Cap Days 3302371441341381221351341621450
Cash Conv. Cycle 105161-7-16-18117100

Recent Performance Summary

Sales growth is good in last 4 quarters at 12.27%

Return on Equity has declined versus last 3 years average to 29.80%

Sales growth has been subdued in last 3 years 6.22%

Net Profit has been subdued in last 3 years 9.63%

Latest Financials - Gillette India Ltd.

Standalone Consolidated
TTM EPS (₹) 76.5 -
TTM Sales (₹ Cr.) 2,139 -
BVPS (₹.) 274.3 -
Reserves (₹ Cr.) 861 -
P/BV 17.80 -
PE 63.81 -
From the Market
52 Week Low / High (₹) 4801.30 / 6270.05
All Time Low / High (₹) 40.00 / 8200.00
Market Cap (₹ Cr.) 15,906
Equity (₹ Cr.) 32.6
Face Value (₹) 10
Industry PE 57.5

Management X-Ray of Gillette India :

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *
* Pledged shares as % of Promoter's holding (%)

Event Update

Analyst's Notes


About Gillette India Ltd

Gillette India Ltd. is a renowned player in FMCG industry. The company is in the business of manufacturing Blades and Razors and Oral care. The Company's manufacturing units are located at Bhiwadi in Rajasthan and Baddi in Himachal Pradesh. The   Company’s   products   have   a   national   presence   and  some  of  the  products  are  also  exported  to  other  countries.

Business area of the company

Gillette India is engaged in the manufacturing and sale of branded packaged fast moving consumer goods (FMCG) in the grooming, portable power and oral care businesses.  The Company's segments are Grooming and Oral Care. The Grooming segment includes shaving system and cartridges, blades, toiletries and components. The Oral Care segment includes tooth brushes, toothpaste and oral care products. Its geographical segments include Within India and Outside India.

Products of the company

It offers products, such as Razors, Trimmers & Blades, which include ProGlide Razors, Fusion Razors, MACH3 Razors, BODY Razors, Disposable Razors, Replacement Blades and Trimmers, and Pre and Post Shave products, including Shaving Creams, Gels & Foams, and Skin Care & Aftershaves. Its products are sold through mass merchandisers, grocery stores, membership club stores, drug stores, department stores and frequency stores.


  • 1984- Company was incorporated as Indian Shaving Products.
  • 1990-91- In order to manufacture 7 O'clock Ejtek PII Twin Blade Shaving System, company expanded it capacity.
  • 1993- On February, company launched Gillette Shaving Products.
  • 1995-96- Gillette India introduced readyshaver under the brand name 7 O'clock Ready II.
  • 1995-96- Company entered into distribution agreement and launched internationally known brand Oral B.
  • 2000- Company rechristened as Gillette India after merger of Duracell (India) and Wilkinson Sword India with itself.
  • 2001- Company introduced product line namely Gillette Series Arctic Ice.The same year company launched the Gillette Series Satin Care for Women Wild Berry Line, the Cool Blue Mach 3 and Gillette Centennial Packs.
  • 2003-Gillette Vector Plus and Ultra M3AA batteries were launched.
  • 2004-Gillette Mach3 Turbo- triple blade shaving system was launched.
  • 2005-Gillette Company, USA was acquired by Procter & Gamble Company, USA. Gillette India became part of Procter & Gamble Company, USA.
  • 2006-07- In order to manufacture blades and razors, the company established a manufacturing unit at at Baddi in Himachal Pradesh.
  • 2014- Gillette changes the landscape of manscaping with the first razor built for the male terrain-Gillette Body.                                   
  • 2014- Gillette Fusion Proglide with FlexBall Technology Razor is the next evolution in the shaving revolution- a pivoting razor built to maximize contact with every contour of a man’s face.
  • 2016 - The company has launched next Innovation Venus Breeze, a 2 in 1 product with moisturizing gel bars to further accelerate this category
  • 2017 - The company has launched a new product ‘Simply Venus’, a 3-blade disposable razor, catering to the grooming needs of female consumers.
  • 2017 - The company has launched India’s first Neem infused toothbrush.
  • 2018 - The company has launched Gillette Mach 3 Start, an entry-level premium system razor.
  • 2018 - The company has launched the entry tier rechargeable electric toothbrush ‘Oral-B Vitality’.
  • 2019 - The company has launched Gillette SkinGuard, a premium system razor that provides the smoothest shave to consumers.
  • 2019 - The company has launched the rechargeable electric toothbrush for kids featuring Star Wars and Frozen characters.
  • 2020 - Gillette launched the ‘Gillette Barber Suraksha Program', to support the barber community get back on their feet.
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