BSE: 0 | NSE: PRAMARA | Plastic Products | Small Cap
Past 10 year’s financial track record analysis by Moneyworks4me indicates that Pramara Promotions Ltd is a below average quality company.
The key valuation ratios of Pramara Promotions Ltd's currently when compared to its past seem to suggest it is in the Fair zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Strong which suggest that the price of Pramara Promotions Ltd is likely to Rise in the short term. However, please check the rating on Quality and Valuation before investing
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
| Mar'20 | Mar'21 | Mar'22 | Mar'23 | TTM | |
|---|---|---|---|---|---|
| ROCE % ⓘ | 10.1% | 5.9% | 9.4% | 10.6% | - |
| Value Creation Index ⓘ | -0.3 | -0.6 | -0.3 | -0.3 | - |
Growth Parameters ⓘGrowth Parameters Colour Code Guide ⓘ | |||||
| Sales ⓘ | 64 | 40.8 | 49.2 | 49.5 | 49 |
| Sales YoY Gr. | - | -36.3% | 20.6% | 0.7% | - |
| Adj EPS ⓘ | 2 | 0.7 | 2.3 | 3.1 | 2.3 |
| YoY Gr. | - | -67% | 235.8% | 37.3% | - |
| BVPS (₹) ⓘ | 15.9 | 16.5 | 18.7 | 21.8 | 32.9 |
| Adj Net Profit ⓘ | 1.3 | 0.4 | 1.5 | 2.1 | 2 |
| Cash Flow from Ops. ⓘ | 1.1 | -6.9 | 6.3 | 5.7 | - |
| Debt/CF from Ops. ⓘ | 22.5 | -4.4 | 5 | 5.9 | - |
CAGR Colour Code Guide ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | NA | NA | -8.2% | 0.7% | ||||
| Adj EPS ⓘ | NA | NA | 15% | 37.3% | ||||
| BVPSⓘ | NA | NA | 11.1% | 16.5% | ||||
| Share Price | - | - | - | - | ||||
Performance Ratio Colour Code Guide ⓘ
| Mar'20 | Mar'21 | Mar'22 | Mar'23 | TTM | |
|---|---|---|---|---|---|
| Return on Equity % ⓘ | 12.8 | 4.1 | 12.8 | 15.3 | 8.3 |
| Op. Profit Mgn % ⓘ | 8.8 | 9.4 | 12.6 | 13 | NAN |
| Net Profit Mgn % ⓘ | 2.1 | 1.1 | 3 | 4.1 | 4.1 |
| Debt to Equity ⓘ | 2.3 | 2.8 | 2.5 | 2.3 | - |
| Working Cap Days ⓘ | 0 | 329 | 319 | 351 | 0 |
| Cash Conv. Cycle ⓘ | 0 | 212 | 205 | 223 | 0 |
Net Profit is growing at healthy rate in last 3 years 15.03%
Debt to equity has declined versus last 3 years average to 2.31
Return on Equity has declined versus last 3 years average to 8.30%
Sales growth has been subdued in last 3 years -8.23%
Sales growth is not so good in last 4 quarters at 0.00%
| Standalone | Consolidated | |
|---|---|---|
| TTM EPS (₹) | 2.3 | 2.5 |
| TTM Sales (₹ Cr.) | 49.5 | 50.1 |
| BVPS (₹.) ⓘ | 32.9 | 10 |
| Reserves (₹ Cr.) ⓘ | 21 | - |
| P/BV ⓘ | 3.40 | 11.16 |
| PE ⓘ | 49.29 | 45.30 |
| From the Market | |
|---|---|
| 52 Week Low / High (₹) | 0.00 / 0.00 |
| All Time Low / High (₹) | - / - |
| Market Cap (₹ Cr.) | 101 |
| Equity (₹ Cr.) | 9 |
| Face Value (₹) | 10 |
| Industry PE ⓘ | 37.3 |
| Pledged * | 0.00 | 0.00 | 0.00 |
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|
| Sales | 64 | 41 | 49 | 49 |
| Operating Expenses ⓘ | 58 | 37 | 43 | 43 |
| Manufacturing Costs | 0 | 0 | 0 | 0 |
| Material Costs | 48 | 33 | 37 | 36 |
| Employee Cost | 4 | 2 | 2 | 3 |
| Other Costs ⓘ | 6 | 2 | 3 | 4 |
| Operating Profit ⓘ | 6 | 4 | 6 | 6 |
| Operating Profit Margin (%) | 8.8% | 9.4% | 12.6% | 13.0% |
| Other Income ⓘ | 0 | 0 | 0 | 1 |
| Interest ⓘ | 3 | 3 | 4 | 4 |
| Depreciation ⓘ | 1 | 1 | 1 | 1 |
| Exceptional Items ⓘ | 0 | 0 | 0 | 0 |
| Profit Before Tax ⓘ | 2 | 0 | 2 | 3 |
| Tax ⓘ | 0 | 0 | 0 | 0 |
| Profit After Tax | 1 | 0 | 1 | 2 |
| PAT Margin (%) | 2.1% | 0.9% | 3.0% | 4.1% |
| Adjusted EPS (₹) | 2.0 | 0.5 | 2.3 | 3.1 |
| Dividend Payout Ratio (%) | 0% | 0% | 0% | 0% |
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | ||||||||||
| Shareholders Fund | 11 | 11 | 12 | 14 | ||||||
| Share Capital ⓘ | 1 | 1 | 1 | 7 | ||||||
| Reserves ⓘ | 9 | 10 | 11 | 8 | ||||||
| Minority Interest | 0 | 0 | 0 | 0 | ||||||
| Debt | 24 | 29 | 30 | 30 | ||||||
| Long Term Debt | 10 | 14 | 16 | 14 | ||||||
| Short Term Debt | 14 | 15 | 15 | 15 | ||||||
| Trade Payables | 11 | 4 | 12 | 9 | ||||||
| Others Liabilities ⓘ | 4 | 4 | 5 | 6 | ||||||
| Total Liabilities ⓘ | 49 | 47 | 60 | 59 | ||||||
Fixed Assets | ||||||||||
| Gross Block | 12 | 12 | 15 | 15 | ||||||
| Accumulated Depreciation | 6 | 7 | 8 | 9 | ||||||
| Net Fixed Assetsⓘ | 6 | 5 | 8 | 6 | ||||||
| CWIP ⓘ | 1 | 1 | 1 | 1 | ||||||
| Investmentsⓘ | 1 | 1 | 1 | 1 | ||||||
| Inventories | 21 | 20 | 23 | 26 | ||||||
| Trade Receivables | 12 | 11 | 19 | 16 | ||||||
| Cash Equivalents | 6 | 2 | 3 | 3 | ||||||
| Others Assetsⓘ | 3 | 7 | 6 | 5 | ||||||
| Total Assets ⓘ | 49 | 47 | 60 | 59 | ||||||
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|
| Cash Flow From Operating Activity ⓘ | 1 | -7 | 6 | 6 |
| PBT ⓘ | 2 | 0 | 2 | 3 |
| Adjustment ⓘ | 4 | 3 | 4 | 4 |
| Changes in Working Capital ⓘ | -4 | -11 | 1 | -1 |
| Tax Paid ⓘ | 0 | 0 | 0 | 0 |
| Cash Flow From Investing Activity ⓘ | 3 | 0 | -3 | 0 |
| Capex | -1 | 0 | -4 | 0 |
| Net Investments | 0 | 0 | 0 | 0 |
| Others ⓘ | 4 | 0 | 0 | 0 |
| Cash Flow From Financing Activityⓘ | -3 | 3 | -2 | -5 |
| Net Proceeds from Shares ⓘ | 0 | 0 | 0 | 0 |
| Net Proceeds from Borrowing ⓘ | 0 | 6 | 1 | -1 |
| Interest Paid ⓘ | -3 | -3 | -4 | -4 |
| Dividend Paid ⓘ | 0 | 0 | 0 | 0 |
| Others ⓘ | 0 | 0 | 0 | 0 |
| Net Cash Flow ⓘ | 1 | -4 | 1 | 1 |
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | 12.77 | 3.28 | 12.81 | 15.29 | ||||||
| ROCE (%) | 13.37 | 7.99 | 13.07 | 14.23 | ||||||
| Asset Turnover Ratio | 1.31 | 0.85 | 0.91 | 0.83 | ||||||
| PAT to CFO Conversion(x) | 1 | N/A | 6 | 3 | Working Capital Days | |||||
| Receivable Days | 67 | 102 | 113 | 129 | ||||||
| Inventory Days | 119 | 185 | 160 | 180 | ||||||
| Payable Days | 83 | 83 | 79 | 106 | ||||||
The Company was incorporated in Mumbai, Maharashtra as ‘Essel Marketing & Promotions Private Limited’, private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated on September 01, 2006 issued by the RoC, Mumbai, Maharashtra. Thereafter, the name of the Company was changed to ‘Pramara Promotions Private Limited’, pursuant to a resolution passed by the shareholders at the Extraordinary General Meeting held on January 14, 2019, pursuant to which a fresh certificate of incorporation consequent upon change of name was issued by the Registrar of Companies Maharashtra at Mumbai on February 04, 2019. Further, the Company was converted from a private limited company to a public limited company, pursuant to a resolution passed in the extraordinary general meeting of the company’s Shareholders held on December 15, 2022, and consequently, the name of the Company was changed to “Pramara Promotions Limited”, and a fresh certificate of incorporation consequent upon conversion from private company to public company dated January 04, 2023, was issued by the RoC to the Company.
The company is engaged in the business of ideation, conceptualization, designing and manufacturing and marketing of promotional products and gift items for its clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media and others. It helps its clients in promoting their products and services to their customers and it plays a vital role in their brand promotion and sales. It is one of the few players in the promotional marketing merchandise sector, offering a wide range of innovative promotional products and merchandise to help businesses promote their brand and increase sales. The company understands its client’s need as an agency and work closely with them to understand their branding, target audience, budget, and specific goals for the promotional campaign. Based on these inputs it conceptualize and develop merchandise or products that helps these brands to connect with their consumers.
Since inception, it has designed and manufactured around 5000 products. Services are an integral part of its manufacturing process and are in the nature of ideation, conceptualization and designing which are critical for its sales since it deal with designed based products. The selling price of the product is inclusive of the following charges, namely, designing charges, development charges and expenses with respect to the ideation of toys and products. Therefore, a separate invoice is not required to be generated for providing the designing & developing services. Based on such invoicing practices, the revenue generated is derived from the manufacturing activities only and the same is not bifurcated between the manufacturing activities and services offered by the Company.
Business area of the company
The company is India's leading promotional marketing agency and the largest supplier of promotional merchandise, catering to top global brands. The company’s service and product offerings include manufacturing of plastic promotional products and toys, designing and manufacturing of non-plastic items from its approved vendors across categories. It offers the largest portfolio of corporate gifting items and promotional products across categories like plastic, steel ware, silicon rubber, paper printed, glassware, toys of all kinds, tin products, apparel and accessories, etc.
Key awards, accreditations and recognitions
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Funds ranking in screeners: Performance Consistency and Quality are two parameters used for ranking funds for SIP. The ranking as follows GG, GO, GR, OG, OO, OR, RG, RO and RR.
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Here is the summary:
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