Shringar House of Mangalsutra was originally incorporated as ‘Shringar House of Mangalsutra Private Limited’, a private limited company under the erstwhile Companies Act, 1956 at Mumbai, Maharashtra, pursuant to a certificate of incorporation dated January 02, 2009, issued by the Registrar of Companies, Maharashtra at Mumbai (RoC). Thereafter, the company was converted into a public limited company pursuant to a special resolution passed by its Shareholders as on November 30, 2024 and consequently, the name of the company was changed to ‘Shringar House of Mangalsutra Limited’. A fresh certificate of change of name, consequent upon conversion to a public limited company was issued by registrar of companies, central processing centre, Manesar, Haryana on December 11, 2024. 

It is engaged in designing, manufacturing, and marketing, a varied range of Mangalsutra studded with diverse range of stones including but not limited to, American diamond, cubic zirconia, pearl, mother of pearl, and semi-precious stones, in 18k and 22k purity of gold, to its business-to-business (B2B) clients. Mangalsutra is a traditional necklace, crafted from gold and black beads worn by married Indian women which symbolizes marital status and is a sacred thread that is believed to bless and extend the life of the spouse. 

It sells its products to a diverse range of clients including Corporate Clients, wholesale jewellers, and retailers across the country, more particularly in several states and few union territories. In addition to serving its domestic clients, it has also expanded its reach to international clients in United Kingdom, New Zealand, UAE, USA and Republic of Fiji, during the Fiscals 2025, 2024 and 2023. 

Since the inception of its operations, it has focused on strengthening its presence as a manufacturer of single product i.e. Mangalsutras. This approach has allowed it to establish a strong position in the industry and has also enabled it to cater its existing and potential client preferences, which often varies significantly based on geography and latest trends.

It offers an extensive portfolio of Mangalsutras, featuring several collections and thousands of active SKUs, designed to suit special occasions such as weddings, festivals, and anniversaries, as well as daily-wear options including antique, bridal, traditional, contemporary, and Indo-western styles. These designs cater to women of all ages, with a variety of price points and weights. Its Mangalsutra designs draw inspiration from ancient Indian art and culture, merging these aspects with contemporary aesthetics to produce pieces that are yet timeless and modern. Its jewellery collection features a diverse range of stones, including but not limited to American diamond, cubic zirconia, pearls, mother of pearl, and semi-precious stones, all intricately set in gold. It has a dedicated in-house design team of several full-time employees who focus on developing new products and designs that align with latest trends, customer lifestyles, aspirations, and demographic preferences across the country. In addition, it has a team of over hundreds of In-house Karigars and it also collaborates with a network of third-party Karigars to meet the growing market demand for its products.

Business area of the company

The company is engaged in designing, manufacturing, and marketing, a varied range of Mangalsutra studded with diverse range of stones including but not limited to, American diamond, cubic zirconia, pearl, mother of pearl, and semi-precious stones, in 18k and 22k purity of gold, to its business-to-business (B2B) clients. Its Mangalsutra designs draw inspiration from ancient Indian art and culture, merging these aspects with contemporary aesthetics to produce pieces that are yet timeless and modern. Its jewellery collection features a diverse range of stones, including but not limited to American diamond, cubic zirconia, pearls, mother of pearl, and semi-precious stones, all intricately set in gold.

Products of the company

• Bridal Mangalsutra
• God Edition Mangalsutra
• Trendsetter Mangalsutra
• Formal Mangalsutra
• Santos Mangalsutra
• Fancy Mangalsutra
• Micro Mangalsutra
• Classic Mangalsutra
• FIO Mangalsutra
• Kalki Mangalsutra
• Kolkata Mangalsutra
• Maharashtra Mangalsutra
• Rose Gold Mangalsutra
• Kolhapuri Mangalsutra
• Glam Mangalsutra
• Rudraksh & Tulsi Mala
• Divine Mangalsutra
• Ring Mangalsutra
• Bracelets Mangalsutra

History and milestones

• 2009: Incorporated as Shringar House of Mangalsutra Private Limited 
• 2013: The company was nominated in Top 5 for the category - Best Gold Jewellery Manufacturer in the National Jewellery Awards 
• 2014: The company made its first export sales to UAE 
• 2016: The company became a member of Indian Bullion and Jewellers Association Limited
• 2019: Crossed annual turnover of Rs 5,000 million 
• 2023: The company received Excellence in Self-Certification Level-1 from Titan Company Limited.
• 2023: The company processed more than 1,200 kgs of gold in its Manufacturing Facility. 
• 2024: Crossed annual turnover of Rs 10,000 million 2025 Conversion of the company from a private limited company to a public limited company 
• 2026: Launched 24 Karat ‘Shudh Mangalsutra’