Neulands Global Industries Ltd Stock Analysis

Sujana Universal Industries Limited (SUIL) was incorporated in August 1986 under the name of Sujana Domestic Appliances Limited and obtained the Certificate of Commencement of Business in January, 1987. The company was incorporated with an object to manufacture fans, washing machines and other domestic appliances. The company was promoted by Y.S.Chowdary, his associates and relatives.

The name of the company was changed to “Sujana Industries Limited” in October, 1990. The company started manufacturing of ceiling fans in early 1987 and introduced them in the market in July 1987 under the brand name 'Padmini'. In the year 2003, the company changed its name from “Sujana Industries Limited” to “Sujana Universal Industries Limited”.

The company is the part of Sujana Group. Other group companies are Sujana Metal Products, Sujana Towers and Sujana Projects.Sujana is emerging as one of the largest business houses of South India with significant presence in diverse business lines such as power transmission & telecom towers and allied services; construction & structural steel; basic and urban infrastructure development; precision engineering components; domestic appliances and international trade.

The company works under the following five divisions :

• Appliances Division- In 1987, a fan called Padmini took the market by storm. Subsequent introductions of designer fan brands, and Siracco and Occaris Ventilation fans saw this division go places quite literally! Today Sujana products are found at GVK Group, Shapoorji & Pallonji Ltd, Raheja Builders, Godrej Properties, Mahindra & Mahindra (Worli) and Tata Housing Development, etc. The Appliances Division has tied up with Bajaj Electricals as an Original Equipment Manufacturer (OEM) to supply a range of ceiling fans and ventilators under their brand.
• Bearings- The company has facilities to manufacture ball bearings with an outside diameter upto 110 mm and taper roller bearings upto 170 mm. Bearings are manufactured using high technology precision grinding machines imported from leading machine manufacturers in the world. The division has the best equipments for inspection and quality control such as Taly Surf and Taly Rond from Rank Taylor Hobson, U.K. the world leaders in manufacturing inspection ad quality control equipment. The company has also successfully made an entry into Road Transport undertakings and has secured trial order from Andhra Pradesh State Road Transport Corporation.
• The Castings Division – It has two induction furnaces of installed capacity 50,000 TPA. Ingots are manufactured and sold to various parties, including Sujana Metal Products Limited (SMPL). Its products and applications are many, including use in the automobile sector, hydraulics, chemical industry, heavy electrical industry and machine tool industry.
• Trading division- The division takes up trading in steel and steel products. It supports the company in negotiating better prices for raw material for its manufacturing activities and helps maintain better relations with the industry and customers. This division has branches all over the country and contributes towards better profitability. It also takes up merchant exports of cotton and synthetic yarn, stone products, marine products, light engineering goods, bulk commodities, etc. in addition to handling the export of the group’s production. These products are exported to Middle East, Far East, SAARC countries and the African continent.

Product range of the company includes:

• Appliances
• Ceiling Fans
• Ventilation Fans
• Table Fans
• Pedestal Fans
• Wall mount Fans
• Exhaust fans

The product range of the LEC Division for Bearings consists of:

• Deep groove Ball Bearings in 6000, 6200, 6300 series including variations such as metallic shields, rubber seals, groove on outer ring, taper bore etc., The company also manufactures Size Resistant Ball Bearings.
• Taper roller bearings in metric and inch series
• Ingots- These ingots are used to make final re-rolled products and Tower components.