Sheela Foam is a leading player in India’s mattress and foam products industry. Founded in 1971, the Company enjoys strong brand awareness and a nationwide presence in manufacturing of mattresses, home comfort products and technical grades of PU foam. The Company also enjoys a significant presence overseas, with its products being exported to over 20 countries worldwide.
The products of the Company and its various brands earn the credit of being highly durable and of unmatched quality. These products are the outcome of the ingenious R&D efforts of the Company. A highly skilled team of engineers and scientists constantly strive to create pioneering products by leveraging best-in-class technologies, while ensuring supreme quality.
Sleepwell, the flagship brand of the Company, delivers on its brand promise of producing premium and customized products. Over the years, the brand has earned a formidable reputation of developing delightful products in line with growing consumer aspirations. Other brands of the Company include Feather Foam and Starlite, which are low-priced mattresses for consumers. These brands have enabled the Company to augment its share in the organised mattress market.
Business area of the company
The company is a leading manufacturer of mattresses in India marketed under its flagship brand “Sleepwell”. In addition, it manufactures other foam-based home comfort products targeted primarily at Indian retail consumers, as well as technical grades of polyurethane foam (PU Foam) for end use in a wide range of industries.
Products
Mattresses: My Mattress, Spring range, Technology range, Comfort Cell range, Back support range, Flexi PUF range, Economy range Technical Products
Home Comfort Products: Furniture Cushions, Pillows, Comforters/Duvets, Sofa-cum-Beds
Technical Foam Products: Automotive foams, Reticulated foams, Ultra-Violet Stable foams, Sound Absorption foams
Awards
2007: Won CIO100 award
2008: Won CNBC Nasscom IT user award
2009: Won Information Week Silver Edge Award
2009: Won Dataquest Gold CIO award
2010: Won Information Week Silver Edge Award
2010: Won CIO100 award
2010: CIO Green Edge – Special Award
2010: Won CIO Asia Award
2011: Won Red Hat Asia Pacific Award
2011: Won MIS Asia IT Excellence Award- one of the Asia's most prestigious awards
2011: Won Indian Express Intelligent Enterprise Award
2012: Won CIO100 award
2012: Won Information Week Silver Edge Award
2012: Won CIO Innovative Award
2012: Won CIO Innovative Award – Special Award
2012: Won Dataquest Innovator Award
2012: Won SKOCH Digital Inclusion Award
2014: Won CIO100 award
2014: Won Information Week Silver Edge Award
2014: Won CIO 100 - Hall of Fame
2015: Won Dataquest Business Technology Award
2015: Won BSE-CIOKLUB ‘CIO of the Year’
2016: Received the Computer World Premier Award
2017: Awarded by PU Tech for Innovative Technology for Vertical Variable Pressure Foaming.
2018: Most Trusted Mattress Brand Award In India - Reader's Digest most trusted brand award 2018 trophy
2018: Economic Times Best Brand 2019 - In the Sleep & Comfort Brand Category.
2018: Business Standard Star SME of the Year 2017-18.
2018: Computer Society of India ‘Best CIO of the Year - 2018’ for IT Innovation & Excellence
2018: Data Quest ‘Digital Leader 2018’. This award is based on the ability to transform enterprise computing to the next orbit
2018: IDC Insights Award 2018 has been awarded in the category of Excellence in Revenue Generation.
2019-20: IOT Innovation Award
2019-20: Great Place to Work
2019-20: National Awards for Manufacturing Competitiveness
2019-20: RK Bajaj Performance Excellence Trophy
2019-20: India’s Best Mattress Brand of the Year 2020
Milestones
1971: Sheela Foam Pvt Ltd. Founded by Mrs. Sheela Gautam, Chairperson.
1985: Extended operations to NOIDA, a Satellite town of Delhi.
1993: Process of liberalization started in the country and Sheela Group began rapid expansion
1993: ‘Sleepwell’ brand launched.
1994: Acquisition of a full fledged plant near Delhi.
1996: Two more units added at Silvassa, near Mumbai and at Hyderabad in Andhra Pradesh
1998: Introduced Rubberized Coir products under ‘Starlite’ Brand.
1999: Tie - ups with Serta, US and Dunlopillo, UK for manufacturing mattresses
2001: Set - up India's largest P.U. Foam producing plant at Greater Noida.
2002: Expanded operations in North from plant at Rajpura, Punjab
2003: Set - up a manufacturing unit at Sikkim.
2005: Acquired Polyurethane & Polystyrene business of Joyce, Australia
2006: Joint Venture with Woodbridge Group, Canada for manufacturing moulded P.U. Foam - Auto components.
2008: Joint Venture with AH Beards Australia for manufacturing Spring Mattresses
2008: Revolutionised Mattress Retail with the launch of Sleepwell Worlds & Galleries
2010: Launch of revolutionary technologies with Impressions, Latex Plus, Resitec Air, Duet Luxury, Durafirm, Serenity, Amity and many more.
2012: A new State of the Art Unit in Erode starts operations to cater to the Southern markets
2013: Expanded Production capacities at Kala Amb in HP for Northern Markets
2015: Launch of Sleepedia, an initiative by Sleepwell to raise public awareness on importance of quality sleep as a means of good health and wellbeing
2015: Launch of ‘Perfect Match’ a revolutionatry concept that uses world class Sensobed to recommend the perfect sleeping surface for every individual body type.
2015: Introduced My Mattress Concept that enables a customer to choose the right mattress for themselves
2015: A new State of the Art Unit in Siliguri starts operations to cater to the eastern markets
2016: Company got listed on NSE and BSE.
2018: Launch of Economy Product Range & E-commerce
2019: Footprint in Europe, the Company acquired Interplasp S.L. in Spain
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