Pelatro was incorporated on March 21, 2013 as ‘Kivar Infotech Private Limited’, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Registrar of Companies, Karnataka. Subsequently, pursuant to a resolution passed by its Board of Directors in their meeting held on August 1, 2014 and by its Shareholders in their Extraordinary General Meeting held on September 11, 2014, the name of the company was changed to ‘Pelatro Solutions Private Limited’ and a fresh certificate of incorporation pursuant to change of name dated November 5, 2014 was issued by the Registrar of Companies, Bangalore. Subsequently, pursuant to a resolution passed in the meeting of Board of Directors held on September 14, 2023 and a resolution passed by its Shareholders in their Extraordinary General Meeting held on October 13, 2023, the name of the company was changed to ‘Pelatro Private Limited’ and a fresh certificate of incorporation pursuant to change of name dated November 10, 2023 was issued by the Registrar of Companies, Bangalore. Further, the company was converted into a public limited company pursuant to a resolution passed by its Board of Directors in their meeting held on March 5, 2024 and by its Shareholders in an Extraordinary General Meeting held on March 11, 2024 and consequently the name of the company was changed to ‘Pelatro Limited’ and a fresh certificate of incorporation consequent upon conversion to public company dated May 29, 2024 was issued by the Registrar of Companies, Central Processing Centre. 

Pelatro is a global technology business and has developed a comprehensive Customer Engagement Platform, i.e., mViva that empowers customer-centric interactions between enterprises or brands and its end users. Its platform empowers enterprises to understand the behaviour and needs of their customers deeply with a view to enhance their engagement with end users. Its customer Engagement Platform mViva collects and processes large amounts of data for each enterprise on a daily basis across almost a billion consumers in 30 countries. Its mViva platform helps enterprises undertake marketing operations on their end users through behavioural analysis of their end users. The platform provides end-to-end capability and experience starting with collection of data, analysis, intelligence gathering, audience selection, configuration, execution and reporting. 

The entire approach of its Customer Engagement Platform is customer-centric in nature, offering distinctive features. In addition to that, mViva is a very user friendly platform that has been built for marketers who may not be tech savvy. It empowers the marketers to innovate and constantly push the envelope on customer engagement. mViva’s extensive capabilities enable marketers to orchestrate elaborate journeys over the entire life cycle of their end use consumers. The Customer Engagement Platform is capable of weaving micro journeys into long term journeys thereby leveraging the intelligence gleaned on specific consumer behaviour along the way.

Its customer engagement platform aims to enhance returns on marketing spend by delivering contextual campaigns, while proactively addressing consumer privacy expectations. While doing so, it also ensures privacy to its customers as the company does not download or save data pertaining to its customers on its data base. The products of the company are installed within the firewalls and the computer systems of the customers and therefore handle the data within the computer data base and environment of the customers. The company uses its own servers to only develop software and does not use it for data storage, therefore any service provided to the customers is done only on the servers of the customers. Further, the company does not use third party servers for any activity.

Business area of the company

Pelatro offers a comprehensive customer engagement platform, mViva, which enables customer-centric interactions between companies or brands and their end users. The company helps businesses to accurately understand their customers' behavior and needs to improve interactions with end customers. The platform provides end-to-end capabilities and experiences, starting with data collection, analytics, intelligence gathering, audience selection, configuration, execution and reporting. The company's core product portfolio includes Campaign Management Solutions, Loyalty Management Solutions, Lead Management Solutions, and Data Monetization Solutions.

Key awards, accreditations or recognitions:

• 2022: The company received Frost & Sullivan's 2022 Asia- Pacific Company of the Year Award in the contextual marketing solutions for the telecommunications.
• 2024: The company has been ranked as No. 1 among 81 different OSS/BSS vendors in India by Tracxn.

Major events and milestones:

• 2017: The company was featured in Gartner report.
• 2020: The company onboarded a large telco with a total subscriber base of about 300 million, as of March 2019, as its customer for campaign management solution.
• 2022: The company onboarded the first customer for loyalty management solution.
• 2024: The company acquired the shareholding of Pelatro Pte. Ltd., a Singapore entity, from Pelatro Limited (U.K.), thereby making Pelatro Pte. Ltd. a subsidiary of the company.