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BSE: 0 | NSE: CRAYONS | Advertising & Media | Small Cap
Past 10 year's financial track record analysis by Moneyworks4me indicates that Crayons Advertising Ltd is a average quality company.
The key valuation ratios of Crayons Advertising Ltd's currently when compared to its past seem to suggest it is in the Fair zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Crayons Advertising Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
| Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROCE % ⓘ | 9% | 2.7% | 4.2% | 5.1% | 3.9% | 5.8% | 5.7% | 2.9% | 4.5% | 27.6% | - |
| Value Creation Index ⓘ | -0.4 | -0.8 | -0.7 | -0.6 | -0.7 | -0.6 | -0.6 | -0.8 | -0.7 | 1.0 | - |
Growth Parameters ⓘGrowth Parameters Colour Code Guide ⓘ | |||||||||||
| Sales ⓘ | 178 | 223 | 200 | 238 | 170 | 184 | 161 | 105 | 193 | 276 | 276 |
| Sales YoY Gr. | - | 25.5% | -10.1% | 18.9% | -28.9% | 8.7% | -12.6% | -34.8% | 83.4% | 43.2% | - |
| Adj EPS ⓘ | 1.8 | -0.2 | 0.2 | 0.4 | -0 | 0.4 | 0.7 | 0.3 | 0.7 | 8.2 | 6.8 |
| YoY Gr. | - | -109.6% | NA | 95.2% | -104.9% | NA | 51.2% | -56.9% | 150% | 1070% | - |
| BVPS (₹) ⓘ | 17 | 16.8 | 17 | 17.4 | 17.6 | 18.9 | 19.7 | 19.8 | 20.7 | 29.9 | 39.1 |
| Adj Net Profit ⓘ | 3.2 | -0.3 | 0.4 | 0.7 | 0 | 0.8 | 1.2 | 0.5 | 1.3 | 14.7 | 17 |
| Cash Flow from Ops. ⓘ | 8 | 3.7 | 7.7 | 15.8 | 1.3 | 7.6 | -13.4 | -1.9 | 9.9 | -1.3 | - |
| Debt/CF from Ops. ⓘ | 2.3 | 7.9 | 3.1 | 1.3 | 13.1 | 1.9 | -1.1 | -8 | 1 | -8.8 | - |
CAGR Colour Code Guide ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | 5% | 10.2% | 19.6% | 43.2% | ||||
| Adj EPS ⓘ | 18.5% | NA | 132.7% | 1070% | ||||
| BVPSⓘ | 6.5% | 11.3% | 14.9% | 44.6% | ||||
| Share Price | - | - | - | - | ||||
Performance Ratio Colour Code Guide ⓘ
| Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 | TTM | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity % ⓘ | 11 | -1 | 1.3 | 2.4 | -0.1 | 2.4 | 3.4 | 1.4 | 3.5 | 32.4 | 19.7 |
| Op. Profit Mgn % ⓘ | 3.9 | 2.1 | 2.1 | 2.1 | 1.8 | 1.7 | 1.8 | 1.6 | 1.6 | 6.9 | NAN |
| Net Profit Mgn % ⓘ | 1.8 | -0.1 | 0.2 | 0.3 | -0 | 0.4 | 0.7 | 0.5 | 0.7 | 5.4 | 6 |
| Debt to Equity ⓘ | 0.6 | 1 | 0.8 | 0.6 | 0.6 | 0.4 | 0.4 | 0.4 | 0.3 | 0.2 | - |
| Working Cap Days ⓘ | 152 | 139 | 158 | 133 | 180 | 167 | 218 | 307 | 160 | 127 | 0 |
| Cash Conv. Cycle ⓘ | 53 | 24 | 20 | 16 | 18 | 24 | 33 | 38 | 9 | 5 | 0 |
Return on Equity has increased versus last 3 years average to 19.70%
Sales growth is growing at healthy rate in last 3 years 19.64%
Net Profit is growing at healthy rate in last 3 years 132.70%
Sales growth is not so good in last 4 quarters at 0.00%
| Standalone | Consolidated | |
|---|---|---|
| TTM EPS (₹) | 6.8 | 0.1 |
| TTM Sales (₹ Cr.) | 276 | 170 |
| BVPS (₹.) ⓘ | 39.1 | 10 |
| Reserves (₹ Cr.) ⓘ | 71 | - |
| P/BV ⓘ | 3.78 | 14.81 |
| PE ⓘ | 21.81 | 0.00 |
| From the Market | |
|---|---|
| 52 Week Low / High (₹) | 0.00 / 0.00 |
| All Time Low / High (₹) | - / - |
| Market Cap (₹ Cr.) | 362 |
| Equity (₹ Cr.) | 24.4 |
| Face Value (₹) | 10 |
| Industry PE ⓘ | 88.4 |
| Pledged * | 0.00 | 0.00 |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|---|---|---|---|---|---|
| Sales | 178 | 223 | 200 | 238 | 169 | 184 | 161 | 105 | 193 | 276 |
| Operating Expenses ⓘ | 171 | 218 | 196 | 233 | 166 | 181 | 158 | 104 | 189 | 257 |
| Manufacturing Costs | 1 | 185 | 167 | 1 | 1 | 1 | 1 | 1 | 0 | 0 |
| Material Costs | 149 | 0 | 0 | 209 | 143 | 152 | 138 | 0 | 0 | 0 |
| Employee Cost | 10 | 11 | 11 | 12 | 11 | 11 | 9 | 7 | 8 | 11 |
| Other Costs ⓘ | 12 | 22 | 18 | 11 | 12 | 17 | 11 | 97 | 181 | 245 |
| Operating Profit ⓘ | 7 | 5 | 4 | 5 | 3 | 3 | 3 | 1 | 3 | 19 |
| Operating Profit Margin (%) | 3.8% | 2.0% | 2.1% | 2.1% | 1.8% | 1.7% | 1.8% | 1.1% | 1.6% | 6.9% |
| Other Income ⓘ | 0 | 1 | 2 | 1 | 2 | 4 | 3 | 2 | 2 | 5 |
| Interest ⓘ | 1 | 2 | 3 | 3 | 3 | 3 | 2 | 1 | 1 | 1 |
| Depreciation ⓘ | 1 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 |
| Exceptional Items ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit Before Tax ⓘ | 5 | 0 | 1 | 1 | 0 | 3 | 2 | 0 | 2 | 23 |
| Tax ⓘ | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 6 |
| Profit After Tax | 3 | 0 | 0 | 1 | 0 | 2 | 1 | 0 | 2 | 17 |
| PAT Margin (%) | 1.7% | -0.1% | 0.2% | 0.3% | 0.1% | 1.3% | 0.7% | 0.1% | 0.8% | 6.0% |
| Adjusted EPS (₹) | 1.7 | -0.2 | 0.2 | 0.4 | 0.1 | 1.4 | 0.7 | 0.1 | 0.9 | 9.2 |
| Dividend Payout Ratio (%) | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | ||||||||||
| Shareholders Fund | 31 | 30 | 31 | 31 | 32 | 34 | 35 | 36 | 37 | 54 |
| Share Capital ⓘ | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 18 |
| Reserves ⓘ | 28 | 28 | 28 | 29 | 29 | 32 | 33 | 33 | 35 | 36 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debt | 16 | 24 | 19 | 16 | 15 | 14 | 14 | 13 | 9 | 10 |
| Long Term Debt | 11 | 24 | 19 | 16 | 15 | 14 | 13 | 10 | 4 | 3 |
| Short Term Debt | 6 | 0 | 0 | 0 | 0 | 0 | 1 | 4 | 6 | 7 |
| Trade Payables | 30 | 46 | 39 | 47 | 31 | 49 | 62 | 44 | 58 | 43 |
| Others Liabilities ⓘ | 10 | 17 | 15 | 28 | 20 | 36 | 19 | 12 | 21 | 22 |
| Total Liabilities ⓘ | 86 | 118 | 104 | 122 | 98 | 133 | 131 | 106 | 126 | 129 |
Fixed Assets | ||||||||||
| Gross Block | 13 | 22 | 22 | 22 | 21 | 21 | 21 | 21 | 20 | 14 |
| Accumulated Depreciation | 7 | 10 | 12 | 12 | 12 | 12 | 14 | 14 | 15 | 11 |
| Net Fixed Assetsⓘ | 6 | 12 | 11 | 9 | 9 | 8 | 8 | 7 | 6 | 3 |
| CWIP ⓘ | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investmentsⓘ | 0 | 8 | 8 | 9 | 9 | 17 | 19 | 19 | 11 | 9 |
| Inventories | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Receivables | 50 | 64 | 52 | 60 | 41 | 73 | 76 | 60 | 59 | 63 |
| Cash Equivalents | 2 | 5 | 4 | 11 | 4 | 14 | 5 | 3 | 18 | 15 |
| Others Assetsⓘ | 27 | 28 | 29 | 33 | 34 | 20 | 24 | 17 | 32 | 38 |
| Total Assets ⓘ | 86 | 118 | 104 | 122 | 98 | 133 | 131 | 106 | 126 | 129 |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash Flow From Operating Activity ⓘ | 8 | 4 | 8 | 16 | 1 | 8 | -13 | -2 | 10 | -1 |
| PBT ⓘ | 5 | 0 | 1 | 1 | 0 | 3 | 2 | 0 | 2 | 23 |
| Adjustment ⓘ | 3 | 5 | 7 | 5 | 4 | 4 | 1 | 2 | 5 | -1 |
| Changes in Working Capital ⓘ | 4 | 3 | -2 | 14 | -3 | -5 | -16 | -10 | 7 | -19 |
| Tax Paid ⓘ | -4 | -5 | 1 | -4 | 1 | 1 | 0 | 6 | -5 | -3 |
| Cash Flow From Investing Activity ⓘ | -5 | -17 | 0 | -3 | -2 | 4 | 7 | 1 | 12 | -2 |
| Capex | -5 | -9 | -1 | 0 | -1 | -1 | -1 | 0 | 0 | 0 |
| Net Investments | 0 | -8 | 1 | -1 | 0 | 0 | 1 | 0 | 1 | -1 |
| Others ⓘ | 0 | 0 | 1 | -1 | -1 | 5 | 6 | 2 | 11 | -1 |
| Cash Flow From Financing Activityⓘ | -3 | 16 | -8 | -7 | -6 | -5 | -2 | -1 | -7 | 1 |
| Net Proceeds from Shares ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Net Proceeds from Borrowing ⓘ | 0 | 19 | -5 | 0 | 0 | 0 | 0 | -3 | -8 | 0 |
| Interest Paid ⓘ | 0 | -2 | -3 | -3 | 0 | 0 | -2 | -1 | -1 | -1 |
| Dividend Paid ⓘ | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Others ⓘ | -3 | 0 | 0 | -4 | -6 | -5 | 1 | 3 | 2 | 1 |
| Net Cash Flow ⓘ | 0 | 3 | 0 | 6 | -7 | 6 | -8 | -2 | 15 | -3 |
| PARTICULARS | Mar'14 | Mar'15 | Mar'16 | Mar'17 | Mar'18 | Mar'19 | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | 10.49 | -0.95 | 1.34 | 2.46 | 0.67 | 7.47 | 3.35 | 0.36 | 4.43 | 36.44 |
| ROCE (%) | 12.73 | 5.26 | 6.75 | 7.58 | 6.48 | 11.71 | 8.38 | 3.3 | 7.51 | 41.95 |
| Asset Turnover Ratio | 2.04 | 2.19 | 1.81 | 2.11 | 1.54 | 1.6 | 1.22 | 0.89 | 1.66 | 2.16 |
| PAT to CFO Conversion(x) | 2.67 | N/A | N/A | 16 | N/A | 4 | -13 | N/A | 5 | -0.06 | Working Capital Days |
| Receivable Days | 116 | 93 | 105 | 86 | 109 | 113 | 168 | 236 | 113 | 81 |
| Inventory Days | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Payable Days | 69 | 0 | 0 | 75 | 100 | 97 | 147 | 0 | 0 | 0 |
The company was originally incorporated on July 3, 1986 as a Private Limited Company as ‘Crayons Advertising and Marketing Private Limited’ under the provisions of the Companies Act, 2013 with the Registrar of Companies, Delhi and Haryana. Thereafter following amendments in the Name took place: The Company had changed its name from ‘Crayons Advertising and Marketing Private Limited’ to ‘Crayons Advertising Private Limited’ and Fresh Certificate of Incorporation was issued on September 05, 2000 by the Registrar of Companies, Delhi and Haryana. Pursuant to a special resolution passed by the Shareholders at their General Meeting held on September 23, 2000, the company was converted from a Private Limited Company to Public Limited Company and consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on October 16, 2000 by the Registrar of Companies, NCT of Delhi and Haryana. Subsequently, the company was converted from a Public Limited Company to Private Limited Company, the name of the Company was changed to ‘Crayons Advertising Private Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 03, 2014 by the Registrar of Companies, NCT of Delhi and Haryana.
Further, the company again converted from a Private Limited Company to Public Limited Company, pursuant to a special resolution passed by the Shareholders at their Extraordinary General Meeting held on September 16, 2022. Consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 22, 2022 by the Registrar of Companies, NCT of Delhi and Haryana.
Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients. The company was incorporated by the founder and Chairman Kunal Lalani with an object and vision to provide advertising solutions. The company is in the same industry for the past 36 years and is continuously expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing and advertising industry.
Wide area of scope of work being offered and provided by Crayons to its clients make it is one of the few agencies that can truly claim to be a fully integrated and independent in providing the marketing and communications solutions. By integrated it mean that it offers world class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on ground & virtual activation capabilities, and design solutions that help its clients’ in brand building. It provides high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of Brand Strategy, Events, Digital Media, Print Media, Outdoor (OOH) Media services which covers advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc. In all such mediums of advertising ‘Creative’ exists i.e. all the services are given keeping in mind the necessity of being creative, so that Crayons can deliver most compelling communications to grab attentions of the public at large.
Business area of the company
Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients.
Services of the company
History and milestones
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