Crayons Advertising Ltd - Stock Valuation and Financial Performance

BSE: 0 | NSE: CRAYONS | Advertising & Media | Small Cap

BSE Share Price
Not Listed

DeciZen - make an informed investing decision on Crayons Advertis

Overall Rating
M-Cap below 500cr. High Risk from low Liquidity Bole Toh

1. Quality

2. Valuation

Undervalued

3. Price Trend

Semi Strong

Crayons Advertising stock performance -

mw4me loader
P/E Ratio (SA):
18.14
Market Cap:
306.6 Cr.
52-wk low:
0
52-wk high:
0

Is Crayons Advertising Ltd an attractive stock to invest in?

1. Is Crayons Advertising Ltd a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that Crayons Advertising Ltd is a average quality company.

2. Is Crayons Advertising Ltd undervalued or overvalued?

The key valuation ratios of Crayons Advertising Ltd's currently when compared to its past seem to suggest it is in the Somewhat overvalued zone.

3. Is Crayons Advertising Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Semi Strong which suggest that the price of Crayons Advertising Ltd is likely to Rise-somewhat in the short term. However, please check the rating on Quality and Valuation before investing.

10 Year X-Ray of Crayons Advertis:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Crayons Advertising Ltd has performed well in some of the past ten years indicating its past ten year financial track record is somewhat good

Value Creation

Value Creation Index Colour Code Guide

Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23TTM
ROCE % 12.7%5.3%6.8%7.6%6.5%11.7%8.4%3.3%7.5%42%-
Value Creation
Index
-0.1-0.6-0.5-0.5-0.5-0.2-0.4-0.8-0.52.0-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 178223200238170184161105193276202
Sales YoY Gr.-25.5%-10.1%18.9%-28.9%8.7%-12.6%-34.8%83.4%43.2%-
Adj EPS 1.8-0.20.20.4-00.40.70.30.78.26.9
YoY Gr.--109.6%NA95.2%-104.9%NA51.2%-56.9%150%1070%-
BVPS (₹) 1716.81717.417.618.919.719.820.729.942.6
Adj Net
Profit
3.2-0.30.40.700.81.20.51.314.717
Cash Flow from Ops. 83.77.715.81.37.6-13.4-1.99.9-1.3-
Debt/CF from Ops. 2.37.93.11.313.11.9-1.1-81-8.8-

CAGR

CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales 5%10.2%19.6%43.2%
Adj EPS 18.5%NA132.7%1070%
BVPS6.5%11.3%14.9%44.6%
Share Price - - - -16.3%

Key Financial Parameters

Performance Ratio Colour Code Guide

Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23TTM
Return on
Equity %
11-11.32.4-0.12.43.41.43.532.419.1
Op. Profit
Mgn %
3.92.12.12.11.81.71.81.61.66.9NAN
Net Profit
Mgn %
1.8-0.10.20.3-00.40.70.50.75.48.4
Debt to
Equity
0.610.80.60.60.40.40.40.30.2-
Working Cap
Days
1521391581331801672183071601270
Cash Conv.
Cycle
5324201618243338950

Recent Performance Summary

Return on Equity has increased versus last 3 years average to 19.10%

Sales growth is growing at healthy rate in last 3 years 19.64%

Net Profit is growing at healthy rate in last 3 years 132.70%

Sales growth is not so good in last 4 quarters at 0.00%

Latest Financials - Crayons Advertising Ltd.

Standalone Consolidated
TTM EPS (₹) 6.9 7.2
TTM Sales (₹ Cr.) 202 234
BVPS (₹.) 42.6 42.8
Reserves (₹ Cr.) 80 80
P/BV 2.95 2.93
PE 18.14 17.47
From the Market
52 Week Low / High (₹) 0.00 / 0.00
All Time Low / High (₹) - / -
Market Cap (₹ Cr.) 307
Equity (₹ Cr.) 24.4
Face Value (₹) 10
Industry PE 53.3

Management X-Ray of Crayons Advertis:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Event Update

Login/Register to view analysis.

Analyst's Notes

Key Ratios of Crayons Advertis

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23
Sales178223200238169184161105193276
Operating Expenses 171218196233166181158104189257
Manufacturing Costs11851671111100
Material Costs14900209143152138000
Employee Cost 10111112111197811
Other Costs 1222181112171197181245
Operating Profit 75453331319
Operating Profit Margin (%) 3.8%2.0%2.1%2.1%1.8%1.7%1.8%1.1%1.6%6.9%
Other Income 0121243225
Interest 1233332111
Depreciation 1222221111
Exceptional Items 0000000000
Profit Before Tax 50110320223
Tax 1110001016
Profit After Tax 30010210217
PAT Margin (%) 1.7%-0.1%0.2%0.3%0.1%1.3%0.7%0.1%0.8%6.0%
Adjusted EPS (₹)1.7-0.20.20.40.11.40.70.10.99.2
Dividend Payout Ratio (%)0%0%0%0%0%0%0%0%0%0%

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23

Equity and Liabilities

Shareholders Fund 31303131323435363754
Share Capital 22222222218
Reserves 28282829293233333536
Minority Interest0000000000
Debt1624191615141413910
Long Term Debt112419161514131043
Short Term Debt6000001467
Trade Payables30463947314962445843
Others Liabilities 10171528203619122122
Total Liabilities 8611810412298133131106126129

Fixed Assets

Gross Block13222222212121212014
Accumulated Depreciation7101212121214141511
Net Fixed Assets612119988763
CWIP 1000000000
Investments 08899171919119
Inventories0000000000
Trade Receivables50645260417376605963
Cash Equivalents 25411414531815
Others Assets27282933342024173238
Total Assets 8611810412298133131106126129

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23
Cash Flow From Operating Activity 8481618-13-210-1
PBT 50110320223
Adjustment 357544125-1
Changes in Working Capital 43-214-3-5-16-107-19
Tax Paid -4-51-41106-5-3
Cash Flow From Investing Activity -5-170-3-247112-2
Capex -5-9-10-1-1-1000
Net Investments 0-81-100101-1
Others 001-1-156211-1
Cash Flow From Financing Activity -316-8-7-6-5-2-1-71
Net Proceeds from Shares 0000000000
Net Proceeds from Borrowing 019-50000-3-80
Interest Paid 0-2-3-300-2-1-1-1
Dividend Paid 0000000000
Others -300-4-6-51321
Net Cash Flow 0306-76-8-215-3
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23
Ratios
ROE (%)10.49-0.951.342.460.677.473.350.364.4336.44
ROCE (%)12.735.266.757.586.4811.718.383.37.5141.95
Asset Turnover Ratio2.042.191.812.111.541.61.220.891.662.16
PAT to CFO Conversion(x)2.67N/AN/A16N/A4-13N/A5-0.06
Working Capital Days
Receivable Days116931058610911316823611381
Inventory Days0000000000
Payable Days69007510097147000

Crayons Advertising Ltd Stock News

Crayons Advertising Ltd FAQs

Company share prices are keep on changing according to the market conditions. The closing price of Crayons Advertis on 01-Jan-1970 05:30 is ₹0.00.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 01-Jan-1970 05:30 the market cap of Crayons Advertis stood at ₹306.6.
The latest P/E ratio of Crayons Advertis as of 01-Jan-1970 05:30 is 18.14.
The latest P/B ratio of Crayons Advertis as of 01-Jan-1970 05:30 is 2.95.
The 52-week high of Crayons Advertis is ₹0.00 and the 52-week low is ₹0.00.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Crayons Advertis is ₹201.6 ( Cr.) .

About Crayons Advertising Ltd

The company was originally incorporated on July 3, 1986 as a Private Limited Company as ‘Crayons Advertising and Marketing Private Limited’ under the provisions of the Companies Act, 2013 with the Registrar of Companies, Delhi and Haryana. Thereafter following amendments in the Name took place: The Company had changed its name from ‘Crayons Advertising and Marketing Private Limited’ to ‘Crayons Advertising Private Limited’ and Fresh Certificate of Incorporation was issued on September 05, 2000 by the Registrar of Companies, Delhi and Haryana. Pursuant to a special resolution passed by the Shareholders at their General Meeting held on September 23, 2000, the company was converted from a Private Limited Company to Public Limited Company and consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on October 16, 2000 by the Registrar of Companies, NCT of Delhi and Haryana. Subsequently, the company was converted from a Public Limited Company to Private Limited Company, the name of the Company was changed to ‘Crayons Advertising Private Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 03, 2014 by the Registrar of Companies, NCT of Delhi and Haryana.

Further, the company again converted from a Private Limited Company to Public Limited Company, pursuant to a special resolution passed by the Shareholders at their Extraordinary General Meeting held on September 16, 2022. Consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 22, 2022 by the Registrar of Companies, NCT of Delhi and Haryana. 

Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients. The company was incorporated by the founder and Chairman Kunal Lalani with an object and vision to provide advertising solutions. The company is in the same industry for the past 36 years and is continuously expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing and advertising industry.

Wide area of scope of work being offered and provided by Crayons to its clients make it is one of the few agencies that can truly claim to be a fully integrated and independent in providing the marketing and communications solutions. By integrated it mean that it offers world class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on ground & virtual activation capabilities, and design solutions that help its clients’ in brand building. It provides high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of Brand Strategy, Events, Digital Media, Print Media, Outdoor (OOH) Media services which covers advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc. In all such mediums of advertising ‘Creative’ exists i.e. all the services are given keeping in mind the necessity of being creative, so that Crayons can deliver most compelling communications to grab attentions of the public at large.

Business area of the company

Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients.

Services of the company 

  • Brand strategy services
  • Creative services
  • Offline media services
  • Digital media services
  • Events 

History and milestones

  • 1986: Incorporation of the company as a private limited company with the name of ‘Crayons Advertising and Marketing Private Limited” with the motive to provide advertising media services consisting of Print media, electronic media, outdoor media services and events.
  • 1996-1997: Opened the branch office in Chandigarh.
  • 1998-1999: Opened the branch office in Mumbai.
  • 2000-2001: Change of name of Company from ‘Crayons Advertising and Marketing Private Limited’ to ‘Crayons Advertising Private Limited’.
  • 2013-2014: Adoption of Articles of Association of the company, while in transition from Companies Act,1956 to Companies Act,2013.
  • 2014-2015: Crayons has been honoured with Dainik Bhaskar Ink Awards 2014 -Awarded by Delhi Traffic Police.
  • 2014-2015: ‘Best Agency Servicing Healthcare Industry’ and also ‘Best Marketing Campaign’ received from Healthcare Leadership Awards - India.
  • 2015-2016: Award for Excellence at OTM, Mumbai, 2015.
  • 2015-2016: Award for Excellence at Travel & Tourism Fair (TTF), Ahmedabad.
  • 2015-2016: The Rx Club Silver Print Award - USA (Client: Apollo sugar clinics Limited).
  • 2015-2016: Aster Awards - USA (Client: Fortis Healthcare Limited).
  • 2015-2016: Creative Abby Awards at GOA Fest 2015 awarded by Bakson’s Hair Clinic.
  • 2016-2017: The company obtained Importer Exporter Code.
  • 2018- 2019: Excellence in Advertising Awards, 2018 - Delhi Advertising Club.
  • 2018- 2019: Aster Awards for Ck Birla Hospital, 2018.
  • 2018- 2019: Aster Awards Honouring Excellence in Healthcare Advertisement, 2019 - Crayons is a Gold Winner for Niyati Healthcare.
  • 2022-23: Change of Status of the company from Private to Public Company.
  • 2022-23: Adoption of Articles of Associations of the Company in line with the Public company.

Read More Read Less
You have 2 views remaining as a Guest User. To get DeciZen Rating of 3,500+ Stocks based on their Quality, Valuation and Price Trend Login Now
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt.Ltd.