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Crayons Advertising Ltd (CRAYONS)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 0 NSE: CRAYONS Advertising & Media | Small Cap | Crayons Advertis Share Price

BSE Share Price
Not Listed

Crayons Advertising Ltd (CRAYONS)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 0 NSE: CRAYONS Advertising & Media | Small Cap | Crayons Advertis Share Price

BSE Share Price
Not Listed
Key Metrics
Valuation Multiples
Market Cap
₹72 Cr.
Current Price
₹0
52-Week Low / High
₹0 / 0
TTM EPS
₹1.5
TTM Sales
₹245 Cr.
Book Value per Share
₹47.7
P/E Ratio
19.36
Higher than its 5-year historical median
Industry PE
21.4
Price to Book (P/B)
0.62
Lower than its 5-year historical median
Price to Sales (P/S)
0.29
Lower than its 5-year historical median
EV/EBITDA
5.87
Lower than its 5-year historical median
Dividend Yield
0.00%
Profitability Efficiency
Return on Equity (ROE)
6.29%
Underperforms industry median
Return on Capital Employed (ROCE)
8.84%
Underperforms industry median
Return on Assets (ROA)
3.53%
Operating Profit Margin
3.8%
Net Profit Margin
3.51%
Gross Profit Margin
6.1%
Growth Momentum
1-yr vs 3-yr growth
Sales Growth (1 Year)
Slowing versus 3-year growth rate
-4.6%
Operating Profit Growth (1 Year)
Slowing versus 3-year growth rate
-65.68%
Net Profit Growth (1 Year)
Slowing versus 3-year growth rate
-60.06%
Asset Quality
Promoter Holding
73.50%
Pledged shares (%) of Promoter's holding (%)
0.00%
Reserves
₹92 Cr.
Equity
₹24.4 Cr.
Face Value
₹10
All Time Low / High
- / -

Crayons Advertising stock performance

Key Ratios
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M-Cap below 100cr DeciZen not available

Q.1 Is Crayons Advertising Ltd a good quality company?
Crayons Advertising Ltd is a quality company, based on a multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

We have analysed the performance of the company on the following:

  • How has it performed on generating Profits?

    By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.

  • How efficiently has it utilized Capital?

    By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.

  • How is it managing its Debt?

    By checking its Debt to Equity and Cash Flow from Operations.

How does Crayons Advertising Ltd performance compare with that of its Peers?
Q.1 Revenue growth of Crayons Advertising Ltd vs industry peers?
Crayons Advertising Ltd revenue CAGR is 3.61%, compared to the industry median CAGR of 0%, indicating faster growth and gaining its market share.
Q.1 Promoter shareholding and pledge status of Crayons Advertising Ltd?
Promoters hold 73.50% of the Crayons Advertising Ltd, with 0.00% of their stake pledged, indicating no pledge risk.
Q.1 Stock return of Crayons Advertising Ltd over the last decade?
Over the last 1 year(s), the stock has delivered a CAGR of -47.12% based on the current price.

10 Year X-Ray : Login to view analysis.

Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Crayons Advertising Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good

Value Creation

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % 6.8%7.6%6.5%11.7%8.4%3.3%7.5%42%27%8.8%-
Value Creation
Index
-0.5-0.5-0.5-0.2-0.4-0.8-0.52.00.9-0.4-

Growth Parameters

Sales 200238170184161105193276202192245
Sales YoY Gr.-18.9%-28.9%8.7%-12.6%-34.8%83.4%43.2%-26.9%-4.6%-
Adj EPS 0.20.4-00.40.70.30.78.47.12.71.5
YoY Gr.-95.2%-104.9%NA51.2%-56.9%150%1098.6%-15.1%-61.7%-
BVPS (₹) 1717.417.618.919.719.820.729.942.645.347.7
Adj Net
Profit
0.40.7-00.81.20.51.315.117.46.74
Cash Flow from Ops. 7.715.81.37.6-13.4-1.99.9-1.3-25.34.3-
Debt/CF from Ops. 3.11.313.11.9-1.1-81-8.8-0.21.3-

CAGR

9 Years 5 Years 3 Years 1 Years
Sales -0.5%3.6%-0.1%-4.6%
Adj EPS 33%33.2%57.4%-61.7%
BVPS11.5%18.1%29.9%6.5%
Share Price - - -37.4% -44.6%

Key Financial Parameters

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
1.32.4-0.12.43.41.43.533.221.86.13.3
Op. Profit
Mgn %
2.12.11.81.71.81.61.67.110.63.8NAN
Net Profit
Mgn %
0.20.3-00.40.70.50.75.58.63.51.5
Debt to
Equity
0.80.60.60.40.40.40.30.20.10.1-
Working Cap
Days
1581331801672183071601272313040
Cash Conv.
Cycle
2016182433389538740

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales200.42238.29169.50184.23161104.97192.53275.68201.55192.27
Operating Expenses + 196.21233.25166.48181.03158.09103.79189.45256.61180.95185.20
Manufacturing Costs167.191.440.570.560.640.640.460.461.211.34
Material Costs0209.06143.09151.78137.6500000
Employee Cost 11.2611.6511.1911.278.656.617.5111.4914.0515.01
Other Costs 17.7511.0911.6317.4211.1596.54181.48244.65165.69168.86
Operating Profit 4.225.053.023.202.911.173.0819.0820.607.07
Operating Profit Margin (%) 2.1%2.1%1.8%1.7%1.8%1.1%1.6%6.9%10.2%3.7%
Other Income + 1.760.522.054.082.681.651.525.464.505.49
Exceptional Items 0000000000
Interest 2.862.822.842.922.361.381.320.920.950.88
Depreciation 2.131.541.811.561.421.140.931.101.392.44
Profit Before Tax 0.991.200.412.801.810.302.3522.5122.769.24
Tax 0.580.440.200.350.640.170.745.925.862.48
Profit After Tax 0.410.760.212.451.170.131.6116.5916.906.75
PAT Margin (%) 0.2%0.3%0.1%1.3%0.7%0.1%0.8%6.0%8.4%3.5%
Adjusted EPS (₹)0.20.40.11.40.70.10.99.26.92.8
Dividend Payout Ratio (%)0%0%0%0%0%0%0%0%0%0%

Valuation of Crayons Advertis - Standalone

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Analyst's Notes

data not found
No data found!

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund + 30.6231.3831.5934.0435.5035.6337.2453.83103.96110.72
Share Capital 2.252.252.252.252.252.252.251824.4324.43
Reserves 28.3729.1329.3431.7933.2533.3834.9935.8379.5386.29
Debt +19.4415.9614.8113.9014.3713.479.3910.163.423.25
Long Term Debt19.4415.9614.8113.9013.379.533.523.183.422.88
Short Term Debt000013.955.876.9800.36
Minority Interest0000000000
Trade Payables38.9647.3931.2049.4761.7744.1758.2243.3050.9349.51
Others Liabilities 14.9127.6819.9735.5819.2912.2821.2921.6025.9035.44
Total Liabilities 103.92122.4197.57132.99130.92105.55126.14128.89184.21198.91

Fixed Assets

Net Fixed Assets +10.649.469.198.307.646.615.903.405.857.01
Gross Block22.3021.8620.8820.6521.3021.0620.4614.0617.8220.61
Accumulated Depreciation11.6612.4011.7012.3613.6614.4514.5610.6511.9713.61
CWIP 000000001.024.15
Investments 7.899.259.4217.4118.8018.5111.368.809.938.35
Inventories0000000000
Trade Receivables51.8560.1041.1373.0575.5560.1159.0262.8790.4397.33
Cash Equivalents 4.4610.944.1613.985.123.0717.8515.3613.6912.87
Others Assets 29.0832.6533.6720.2623.8217.2632.0138.4663.2969.20
Total Assets 103.92122.4197.57132.99130.92105.55126.14128.89184.21198.91

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity + 7.6915.801.327.62-13.43-1.929.88-1.25-25.254.30
PBT 0.991.200.412.801.810.302.3522.5122.769.24
Adjustment 7.384.633.963.800.962.194.92-1.43-0.094.49
Changes in Working Capital -1.6113.71-3.31-4.83-16.31-10.437.38-19.2-47.38-9.99
Tax Paid 0.93-3.740.720.80-0.056.02-4.77-3.14-0.540.56
Cash Flow From Investing Activity + -0.03-2.86-2.304.256.851.2011.64-2.07-12.18-3.14
Capex -1.33-0.31-1.49-0.63-0.76-0.11-0.20-1.60-4.85-6.64
Net Investments 0.57-1.45001.22-0.491.211.81-8.783.50
Others 0.74-1.10-0.814.886.391.7910.63-2.281.440
Cash Flow From Financing Activity + -8.11-6.52-5.76-5.37-1.67-1.36-6.840.6528.06-0.24
Net Proceeds from Shares 0000000033.230
Net Proceeds from Borrowing -5.310000-2.90-7.640.340.80-0.54
Interest Paid -2.80-2.7700-2.21-1.40-1.12-0.80-0.92-0.81
Dividend Paid 0000000000
Others -0-3.74-5.76-5.370.542.941.921.11-5.041.10
Net Cash Flow -0.456.43-6.736.50-8.25-2.0814.68-2.67-9.370.91

Financial Ratio

PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)1.342.460.677.473.350.364.4336.4421.426.29
ROCE (%)6.757.586.4811.718.383.37.5141.95278.84
Asset Turnover Ratio1.812.111.541.61.220.891.662.161.291
PAT to CFO Conversion(x)18.7620.796.293.11-11.48-14.776.14-0.08-1.490.64
Working Capital Days
Receivable Days105.2085.70109113.10168.40235.90112.9080.70138.80178.20
Inventory Days0000000000
Payable Days075.40100.2097147.5000000

Management X-Ray

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Top 5 Mutual Funds Holding

Last Visited Stocks

Announcements

Crayons Advertising Ltd FAQs

The current trading price of Crayons Advertis on 01-Jan-1970 05:30 is ₹0.00.

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 31-Dec-1969 the market cap of Crayons Advertis stood at ₹72.07 Cr

The latest P/E ratio of Crayons Advertis as of 31-Dec-1969 is 19.36.

The latest P/B ratio of Crayons Advertis as of 31-Dec-1969 is 0.62.

The 52-week high of Crayons Advertis is ₹0.00 and the 52-week low is ₹0.00.

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Crayons Advertis is ₹245 ( Cr.) .

Past 10 year’s financial track record analysis by Moneyworks4me indicates that Crayons Advertising Ltd is a below average quality company.

The key valuation ratios of Crayons Advertising Ltd's currently when compared to its past seem to suggest it is in the Undervalued zone.

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Crayons Advertising Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

About Crayons Advertising Ltd

The company was originally incorporated on July 3, 1986 as a Private Limited Company as ‘Crayons Advertising and Marketing Private Limited’ under the provisions of the Companies Act, 2013 with the Registrar of Companies, Delhi and Haryana. Thereafter following amendments in the Name took place: The Company had changed its name from ‘Crayons Advertising and Marketing Private Limited’ to ‘Crayons Advertising Private Limited’ and Fresh Certificate of Incorporation was issued on September 05, 2000 by the Registrar of Companies, Delhi and Haryana. Pursuant to a special resolution passed by the Shareholders at their General Meeting held on September 23, 2000, the company was converted from a Private Limited Company to Public Limited Company and consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on October 16, 2000 by the Registrar of Companies, NCT of Delhi and Haryana. Subsequently, the company was converted from a Public Limited Company to Private Limited Company, the name of the Company was changed to ‘Crayons Advertising Private Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 03, 2014 by the Registrar of Companies, NCT of Delhi and Haryana.

Further, the company again converted from a Private Limited Company to Public Limited Company, pursuant to a special resolution passed by the Shareholders at their Extraordinary General Meeting held on September 16, 2022. Consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 22, 2022 by the Registrar of Companies, NCT of Delhi and Haryana. 

Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients. The company was incorporated by the founder and Chairman Kunal Lalani with an object and vision to provide advertising solutions. The company is in the same industry for the past 36 years and is continuously expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing and advertising industry.

Wide area of scope of work being offered and provided by Crayons to its clients make it is one of the few agencies that can truly claim to be a fully integrated and independent in providing the marketing and communications solutions. By integrated it mean that it offers world class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on ground & virtual activation capabilities, and design solutions that help its clients’ in brand building. It provides high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of Brand Strategy, Events, Digital Media, Print Media, Outdoor (OOH) Media services which covers advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc. In all such mediums of advertising ‘Creative’ exists i.e. all the services are given keeping in mind the necessity of being creative, so that Crayons can deliver most compelling communications to grab attentions of the public at large.

Business area of the company

Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients.

Services of the company 

  • Brand strategy services
  • Creative services
  • Offline media services
  • Digital media services
  • Events 

History and milestones

  • 1986: Incorporation of the company as a private limited company with the name of ‘Crayons Advertising and Marketing Private Limited” with the motive to provide advertising media services consisting of Print media, electronic media, outdoor media services and events.
  • 1996-1997: Opened the branch office in Chandigarh.
  • 1998-1999: Opened the branch office in Mumbai.
  • 2000-2001: Change of name of Company from ‘Crayons Advertising and Marketing Private Limited’ to ‘Crayons Advertising Private Limited’.
  • 2013-2014: Adoption of Articles of Association of the company, while in transition from Companies Act,1956 to Companies Act,2013.
  • 2014-2015: Crayons has been honoured with Dainik Bhaskar Ink Awards 2014 -Awarded by Delhi Traffic Police.
  • 2014-2015: ‘Best Agency Servicing Healthcare Industry’ and also ‘Best Marketing Campaign’ received from Healthcare Leadership Awards - India.
  • 2015-2016: Award for Excellence at OTM, Mumbai, 2015.
  • 2015-2016: Award for Excellence at Travel & Tourism Fair (TTF), Ahmedabad.
  • 2015-2016: The Rx Club Silver Print Award - USA (Client: Apollo sugar clinics Limited).
  • 2015-2016: Aster Awards - USA (Client: Fortis Healthcare Limited).
  • 2015-2016: Creative Abby Awards at GOA Fest 2015 awarded by Bakson’s Hair Clinic.
  • 2016-2017: The company obtained Importer Exporter Code.
  • 2018- 2019: Excellence in Advertising Awards, 2018 - Delhi Advertising Club.
  • 2018- 2019: Aster Awards for Ck Birla Hospital, 2018.
  • 2018- 2019: Aster Awards Honouring Excellence in Healthcare Advertisement, 2019 - Crayons is a Gold Winner for Niyati Healthcare.
  • 2022-23: Change of Status of the company from Private to Public Company.
  • 2022-23: Adoption of Articles of Associations of the Company in line with the Public company.

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