DAPS Advertising Ltd (543651) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 543651 | NSE: | Advertising & Media | Small Cap

DAPS Advertising Share Price

23.24 1.84 8.60%
as on 05-Dec'25 16:59

DAPS Advertising Ltd (543651) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 543651 | NSE: | Advertising & Media | Small Cap

DeciZen - make an informed investing decision on DAPS Advertising

Based on:

M-Cap below 100cr DeciZen not available

DAPS Advertising stock performance -

Key Ratios
mw4me loader
P/E Ratio (SA):
10.14
Market Cap:
12 Cr.
52-wk low:
15.1
52-wk high:
31.5

Is DAPS Advertising Ltd an attractive stock to invest in?

1. Is DAPS Advertising Ltd a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that DAPS Advertising Ltd is a good quality company.

2. Is DAPS Advertising Ltd undervalued or overvalued?

The key valuation ratios of DAPS Advertising Ltd's currently when compared to its past seem to suggest it is in the Somewhat overvalued zone.

3. Is DAPS Advertising Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of DAPS Advertising Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

10 Year X-Ray of DAPS Advertising:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
DAPS Advertising Ltd has performed well in majority of the past ten years indicating its past ten year financial track record is very good

Value Creation

Value Creation Index Colour Code Guide

Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % 29.6%32.4%33.4%30.7%9.5%3.8%20.3%22.8%9.8%9.9%-
Value Creation
Index
1.11.31.41.2-0.3-0.70.50.6-0.3-0.3-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 1620.219.523.220.27.918.730.220.419.119
Sales YoY Gr.-25.9%-3.6%19.1%-12.7%-61.2%137.7%61.4%-32.5%-6.3%-
Adj EPS 1.72.42.73.41.10.33.13.82.12.32.3
YoY Gr.-35.6%15.3%25.4%-66.6%-75.4%1021.4%22%-45.2%9.1%-
BVPS (₹) 6.48.711.514.920.620.92428.730.332.432.4
Adj Net
Profit
0.60.80.91.20.40.11.121.11.21
Cash Flow from Ops. 1.20.30.11.40.41.40.50.9-0.62.7-
Debt/CF from Ops. 1.44.26.51.15.20.90.80.3-0.30.1-

CAGR

CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales 2%-1.2%0.7%-6.3%
Adj EPS 3.1%15%-10%9.1%
BVPS19.8%9.5%10.5%7.1%
Share Price - - -15.9% -17.7%

Key Financial Parameters

Performance Ratio Colour Code Guide

Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
31.631.226.925.96.41.41417.17.17.37.1
Op. Profit
Mgn %
4.74.96.37.43.73.79.78.83.77.2NAN
Net Profit
Mgn %
3.84.14.95.121.25.96.65.36.26.2
Debt to
Equity
0.80.40.20.30.30.20.1000-
Working Cap
Days
1291151051261804121731211902040
Cash Conv.
Cycle
473843437019071521051110

Recent Performance Summary

No data to display

Return on Equity has declined versus last 3 years average to 7.10%

Sales growth has been subdued in last 3 years 0.69%

Net Profit has been subdued in last 3 years -9.99%

Sales growth is not so good in last 4 quarters at 0.00%

Latest Financials - DAPS Advertising Ltd.

Standalone Consolidated
TTM EPS (₹) 2.3 -
TTM Sales (₹ Cr.) 19.1 -
BVPS (₹.) 32.4 -
Reserves (₹ Cr.) 12 -
P/BV 0.72 -
PE 10.14 -
From the Market
52 Week Low / High (₹) 15.10 / 31.50
All Time Low / High (₹) 15.10 / 59.85
Market Cap (₹ Cr.) 12
Equity (₹ Cr.) 5.2
Face Value (₹) 10
Industry PE 29.2

Management X-Ray of DAPS Advertising:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Valuation of DAPS Advertising - Standalone Basis

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

mw4me loader

Event Update

Login/Register to view analysis.

Analyst's Notes

data not found
No data found!

Key Ratios of DAPS Advertising

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales16.0320.1819.4623.1720.237.8618.6830.1520.3619.07
Operating Expenses 15.2819.1918.2321.4519.487.5616.8827.5019.6017.69
Manufacturing Costs0.030.050.050.0518.126.6614.7723.2417.2915.36
Material Costs0000000000
Employee Cost 0.270.290.250.170.180.060.200.320.320.35
Other Costs 14.9918.8517.9321.221.180.841.913.941.991.98
Operating Profit 0.750.991.231.720.750.291.802.650.761.38
Operating Profit Margin (%) 4.7%4.9%6.3%7.4%3.7%3.7%9.7%8.8%3.7%7.2%
Other Income 0.300.430.400.210.150.180.090.270.970.52
Interest 0.120.120.120.110.210.200.290.070.060.03
Depreciation 0.050.080.090.150.150.140.140.200.220.27
Exceptional Items 0000000000
Profit Before Tax 0.881.221.421.680.540.131.462.651.451.59
Tax 0.270.410.480.480.140.040.370.670.370.40
Profit After Tax 0.610.820.941.200.390.101.091.981.091.19
PAT Margin (%) 3.8%4.1%4.9%5.2%2.0%1.2%5.8%6.6%5.3%6.2%
Adjusted EPS (₹)1.72.42.73.51.10.33.13.82.12.3
Dividend Payout Ratio (%)0%0%0%0%0%0%0%13%7%9%

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund 2.223.043.985.187.157.258.3514.8315.6616.77
Share Capital 0.110.110.113.473.473.473.475.175.175.17
Reserves 2.112.933.871.713.683.784.879.6510.4811.59
Minority Interest0000000000
Debt1.741.230.831.491.821.220.250.170.120.07
Long Term Debt0.540.470.800.870.770.540.160.170.120.07
Short Term Debt1.200.760.030.631.040.680.08000
Trade Payables4.602.662.706.503.553.194.133.512.303.20
Others Liabilities 0.340.360.460.570.740.270.620.630.510.83
Total Liabilities 8.907.297.9713.7413.2711.9413.3419.1418.5920.87

Fixed Assets

Gross Block0.270.430.670.652.022.052.122.243.263.75
Accumulated Depreciation0.160.230.320.340.590.730.790.821.041.31
Net Fixed Assets 0.110.200.350.321.431.321.341.422.222.44
CWIP 0000000000
Investments 0000000000.04
Inventories0000000000
Trade Receivables6.994.905.44108.216.978.568.859.058.61
Cash Equivalents flag 1.531.631.883.212.072.642.297.435.487.95
Others Assets 0.260.560.300.211.5511.151.441.841.83
Total Assets 8.907.297.9713.7413.2711.9413.3419.1418.5920.87

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity 1.230.300.141.400.351.360.540.87-0.632.72
PBT 0.881.221.421.680.540.131.462.651.451.59
Adjustment 0.110.060.070.180.360.290.06-0.04-0.24-0.11
Changes in Working Capital 0.52-0.56-0.950.11-0.421.06-0.62-1.07-1.481.64
Tax Paid -0.28-0.42-0.41-0.56-0.12-0.13-0.36-0.67-0.36-0.39
Cash Flow From Investing Activity -1.05-0.15-0.13-0.08-0.110.01-0.06-0.10-0.96-0.12
Capex -0.10-0.16-0.24-0.09-0.11-0.03-0.16-0.29-1.02-0.49
Net Investments -1-0.120.130.0700000-0.04
Others 0.060.14-0.01-0.06-00.040.090.180.050.40
Cash Flow From Financing Activity -0.16-0.180.22-0.05-0.55-0.80-0.824.36-0.35-0.13
Net Proceeds from Shares 00000004.5000
Net Proceeds from Borrowing -0.04-0.060.330.0600-0.380-0.04-0.05
Interest Paid -0.12-0.12-0.11-0.11-0.21-0.200000
Dividend Paid 00000000-0.26-0.08
Others 00-00-0.34-0.60-0.44-0.14-0.05-0
Net Cash Flow 0.03-0.030.231.28-0.310.57-0.345.13-1.942.47

Finance Ratio

PARTICULARSMar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)31.6131.2226.9326.236.41.361417.127.137.32
ROCE (%)29.5932.433.4330.79.483.7920.2822.779.769.9
Asset Turnover Ratio2.372.492.552.131.50.621.481.861.080.97
PAT to CFO Conversion(x)2.020.370.151.170.913.60.50.44-0.582.29
Working Capital Days
Receivable Days12310897122164353152105160169
Inventory Days0000000000
Payable Days0000000000

DAPS Advertising Ltd Stock News

DAPS Advertising Ltd FAQs

The current trading price of DAPS Advertising on 05-Dec-2025 16:59 is ₹23.24.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 04-Dec-2025 the market cap of DAPS Advertising stood at ₹12.03.
The latest P/E ratio of DAPS Advertising as of 04-Dec-2025 is 10.14.
The latest P/B ratio of DAPS Advertising as of 04-Dec-2025 is 0.72.
The 52-week high of DAPS Advertising is ₹31.50 and the 52-week low is ₹15.10.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of DAPS Advertising is ₹19.07 ( Cr.) .

About DAPS Advertising Ltd

The company was incorporated as private limited Company under the name “DAPS Advertising Private Limited” under the provisions of the Companies Act, 1956 vide Certificate of Incorporation dated April 29, 1999 issued by Registrar of Companies, Uttar Pradesh, Kanpur. Subsequently, the Company was converted into a public limited company pursuant to approval of the Shareholders at an Extraordinary General meeting held on March 14, 2018, and consequently, the name of the Company was changed to “DAPS Advertising Limited” and a Fresh Certificate of Incorporation consequent upon conversion from Private Company to Public Company was issued by Registrar of Companies, Uttar Pradesh, Kanpur on September 20, 2018.

The company is engaged in the business of providing advertising agency services. It is an INS (Indian Newspaper Society) accredited Company. The Company acts as an intermediary between clients and the media and its scope of services includes assisting clients in choosing the optimal advertisement channel in accordance with their budget and regional preference, designing of advertisement (through in-house team or third party), negotiating and booking ad space with chosen media agency and ensuring publication of requisite advertisement. The company’s client domain mainly includes corporate clients operating in various business fields viz. construction, education, electronics, automobiles, FMCG, jewellery, apparels, insurance, housing, hospital, financial service providers, aviation, Government organizations etc, thus providing it exposure to serve clients working in various industries and thus widening its exposure.

Business area of the company

The company is engaged in the business of providing advertising agency services offering range of advertising media services consisting of print media, electronic media and outdoor media services which covers advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.

Key Events

  • 1999: Incorporation of the Company as DAPS Advertising Private Limited.
  • 2013: Awarded as Best Agency in Highest Kanpur Edition Business by Hindustan Newspaper.
  • 2016: Company has received “I Ate Here Awards 2015-16” form Innovative Association of Brand & Research for Best Advertising Agency, Kanpur.
  • 2018: Conversion of the Company from Private Limited Company to Public Limited Company.
You have 0 views remaining as a Guest User. To get DeciZen Rating of 3,500+ Stocks based on their Quality, Valuation and Price Trend Login Now

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×