One of India’s largest entertainment conglomerates, Sahara One Media and Entertainment operates in the motion pictures and television arena. Formerly known as Sahara India Mass Communication Ltd, it commissions and provides television software for “Sahara One',“Filmy†and 'Firangi' Channels.
Sahara India Pariwar’s foray into the field of media and entertainment began with the launch of Sahara TV on 28 March 2000 with the 24-hour free-to-air digital
One of India’s largest entertainment conglomerates, Sahara One Media and Entertainment operates in the motion pictures and television arena. Formerly known as Sahara India Mass Communication Ltd, it commissions and provides television software for “Sahara One',“Filmy†and 'Firangi' Channels.
Sahara India Pariwar’s foray into the field of media and entertainment began with the launch of Sahara TV on 28 March 2000 with the 24-hour free-to-air digital Hindi general entertainment channel beamed across 66 countries. On October 10, 2004, the channel was rechristened Sahara One Television with the launch of the first Indian Sangeet Awards held at the Royal Albert Hall, London. Sahara One subsequently converted into a pay channel mode and is part of the Sahara One bouquet of channels. Today, Sahara One Television reaches out to over 40 million cable and satellite television homes.
The television business operates three television channels – Sahara One Television which is a general entertainment channel, FILMY which is a Hindi movie channel and FIRANGI which is a world television channel in Hindi. Sahara One Television channel is associated with the top production houses and offers its viewers a large number of popular fiction and non-fiction shows.
The Hindi movie channel – Filmy – was launched in February 2006 and has an interesting, funny and irreverent presentation format. The channel has gained immense popularity amongst viewers and advertisers alike.
Sahara One Motion Pictures is one of India’s largest movie production houses in the business of producing, marketing and distribution of motion pictures in Hindi and other regional Indian languages. Having produced over 35 movies in the last two years, the division is poised for rapid growth in the following months.
Sahara One has catered to the varying tastes of its viewers, both in fiction and non-fiction shows. Comedy Champions was a stand-up comedy show which attempted to bring in laughter in the lives of the viewers. Biggest Loser Jeetega was a unique reality television show aimed to create awareness among audiences across the country on the perils of being overweight and unfit. Musical reality show Jjhoom India provided the platform to those television artistes who thought they couldn’t be actors and singers at the same time. The latest reality dance show Saas vs Bahu created history by providing a common platform to the bickering Saases and Bahus of all the renowned television soaps for the first time in Indian television, where they showcased their dancing skills to out-do each other.
In March 2006 The Times of India Group has been allotted a 6% stake at the rate of Rs 344 per share, In May 2006 Siva Ventures has been allotted 14.98% stake at the rate of Rs 372 per share
