Is DAPS Advertising Ltd (543651) a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that DAPS Advertising Ltd is a good quality company .

Is DAPS Advertising Ltd (543651) undervalued or overvalued?

The key valuation ratios of DAPS Advertising Ltd's currently when compared to its past seem to suggest it is in the Fair zone .

What is DAPS Advertising Ltd (543651) share price return in the past 10 years?

Data is not available for this company

Is DAPS Advertising Ltd (543651) a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of DAPS Advertising Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

What is the share price of DAPS Advertising Ltd (543651)?

Company share prices are keep on changing according to the market conditions. The current trading price of DAPS Advertising Ltd (543651) on 13-Apr-2026 16:59:59 at 16:59 is 17.99.

What is the P/E ratio of DAPS Advertising?

The latest standalone P/E ratio of DAPS Advertising as of 13-Apr-2026 is 7.85.

What is the P/B ratio of DAPS Advertising Ltd (543651)?

The latest standalone P/B ratio of DAPS Advertising Ltd (543651) as of 13-Apr-2026 is 0.56.

What is the 52-week high and low of DAPS Advertising Ltd (543651)?

The 52-week high of DAPS Advertising Ltd (543651) is Rs. 26.25 and the 52-week low is Rs. 12.01.

DAPS Advertising Ltd (543651) Share Analysis – Quality, Valuation Zone & Price Trend & DeciZen Rating

Name: DAPS Advertising Ltd (543651)
Brand: DAPS Advertising

DAPS Advertising Ltd (543651) Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating

DAPS Advertising Ltd (543651)

BSE: 543651 NSE:

Key Metrics

Market Cap

₹9 Cr.

P/E Ratio

7.85

Price to Book (P/B)

0.56

Price to Sales (P/S)

0.49

EV/EBITDA

0.78

Return on Capital Employed (ROCE)

9.90%

Current Price

₹18

Return on Equity (ROE)

7.32%

Return on Assets (ROA)

6.01%

Operating Profit Margin

7.2%

Net Profit Margin

6.22%

Gross Profit Margin

9.8%

Book Value per Share

₹32.4

Sales Growth (YoY)

-6.34%

Sales Growth (3 Years)

0.69%

Operating Profit Growth (1 Year)

81.58%

Operating Profit Growth (3 Years)

-8.48%

Net Profit Growth (1 Year)

9.17%

52-Week Low / High

₹12 / 26

Net Profit Growth (3 Years)

2.81%

Dividend Yield

1.14%

Promoter Holding

65.22%

Pledged shares (%)
of Promoter's holding (%)

0.00%

Check Before You Invest

Q.1 Revenue growth of DAPS Advertising Ltd?

DAPS Advertising Ltd revenue growth is -6.3% for FY-2025 , which is below its 5 year CAGR of -1.2% , indicating slower growth.

Q.1 Promoter shareholding and pledge status of DAPS Advertising Ltd?

Promoters hold 65.22% of the DAPS Advertising Ltd, with 0.00% of their stake pledged, indicating no pledge risk.

Q.1 Revenue growth of DAPS Advertising Ltd vs industry peers?

DAPS Advertising Ltd revenue CAGR is -1.17% , compared to the industry median CAGR of 0.00% , indicating stable growth and maintaining its market share.

Q.1 Which industry/sub-sector does DAPS Advertising Ltd belong to?

DAPS Advertising Ltd belongs to the Media sector, operating specifically within the Advertising & Media segment.

Q.1 Stock return of DAPS Advertising Ltd over the last decade?

Over the last 3 year(s), the stock has delivered a CAGR of -10.98% based on the current price.

DeciZen - make an informed investing decision on DAPS Advertising

Based on:

Data

M-Cap below 100cr DeciZen not available

DAPS Advertising stock performance

Key Ratios

Is DAPS Advertising Ltd an attractive stock to invest in?

10 Year X-Ray : Login to view analysis.

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Value Creation ⓘ

Value Creation Index Colour Code Guide ⓘ

	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25	TTM
ROCE % ⓘ	29.6%	32.4%	33.4%	30.7%	9.5%	3.8%	20.3%	22.8%	9.8%	9.9%	-
Value Creation Index ⓘ	1.1	1.3	1.4	1.2	-0.3	-0.7	0.5	0.6	-0.3	-0.3	-
Growth Parameters ⓘ Growth Parameters Colour Code Guide ⓘ
Sales ⓘ	16	20.2	19.5	23.2	20.2	7.9	18.7	30.2	20.4	19.1	19
Sales YoY Gr.	-	25.9%	-3.6%	19.1%	-12.7%	-61.2%	137.7%	61.4%	-32.5%	-6.3%	-
Adj EPS ⓘ	1.7	2.4	2.7	3.4	1.1	0.3	3.1	3.8	2.1	2.3	2.3
YoY Gr.	-	35.6%	15.3%	25.4%	-66.6%	-75.4%	1021.4%	22%	-45.2%	9.1%	-
BVPS (₹) ⓘ	6.4	8.7	11.5	14.9	20.6	20.9	24	28.7	30.3	32.4	32.4
Adj Net Profit ⓘ	0.6	0.8	0.9	1.2	0.4	0.1	1.1	2	1.1	1.2	1
Cash Flow from Ops. ⓘ	1.2	0.3	0.1	1.4	0.4	1.4	0.5	0.9	-0.6	2.7	-
Debt/CF from Ops. ⓘ	1.4	4.2	6.5	1.1	5.2	0.9	0.8	0.3	-0.3	0.1	-

CAGR ⓘ

CAGR Colour Code Guide ⓘ

	9 Years	5 Years	3 Years	1 Years
Sales ⓘ	2%	-1.2%	0.7%	-6.3%
Adj EPS ⓘ	3.1%	15%	-10%	9.1%
BVPSⓘ	19.8%	9.5%	10.5%	7.1%
Share Price	-	-	-11%	-13.9%

Key Financial Parameters ⓘ

Performance Ratio Colour Code Guide ⓘ

	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25	TTM
Return on Equity % ⓘ	31.6	31.2	26.9	25.9	6.4	1.4	14	17.1	7.1	7.3	7.1
Op. Profit Mgn % ⓘ	4.7	4.9	6.3	7.4	3.7	3.7	9.7	8.8	3.7	7.2	NAN
Net Profit Mgn % ⓘ	3.8	4.1	4.9	5.1	2	1.2	5.9	6.6	5.3	6.2	6.2
Debt to Equity ⓘ	0.8	0.4	0.2	0.3	0.3	0.2	0.1	0	0	0	-
Working Cap Days ⓘ	129	115	105	126	180	412	173	121	190	204	0
Cash Conv. Cycle ⓘ	47	38	43	43	70	190	71	52	105	111	0

Recent Performance Summary

Latest Financials

	Standalone	Consolidated
TTM EPS (₹)	2.3	-
TTM Sales (₹ Cr.)	19.1	-
BVPS (₹) ⓘ	32.4	-
Reserves (₹ Cr.) ⓘ	12	-
P/BV ⓘ	0.56	-
PE ⓘ	7.85	-

From the Market
52 Week Low / High (₹)	12.01 / 26.25
All Time Low / High (₹)	12.01 / 59.85
Market Cap (₹ Cr.)	9.3
Equity (₹ Cr.)	5.2
Face Value (₹)	10
Industry PE ⓘ	26.1

Management X-Ray

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged ^*

0.00

* Pledged shares as % of Promoter's holding (%)

Valuation of DAPS Advertising - Standalone Basis

YTD 1Y 3Y 5Y 10Y Max

Analyst's Notes

No data found!

Key Ratios

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)

PARTICULARS	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Sales	16.03	20.18	19.46	23.17	20.23	7.86	18.68	30.15	20.36	19.07
Operating Expenses ⓘ +	15.28	19.19	18.23	21.45	19.48	7.56	16.88	27.50	19.60	17.69
Manufacturing Costs	0.03	0.05	0.05	0.05	18.12	6.66	14.77	23.24	17.29	15.36
Material Costs	0	0	0	0	0	0	0	0	0	0
Employee Cost	0.27	0.29	0.25	0.17	0.18	0.06	0.20	0.32	0.32	0.35
Other Costs ⓘ	14.99	18.85	17.93	21.22	1.18	0.84	1.91	3.94	1.99	1.98
Operating Profit ⓘ	0.75	0.99	1.23	1.72	0.75	0.29	1.80	2.65	0.76	1.38
Operating Profit Margin (%)	4.7%	4.9%	6.3%	7.4%	3.7%	3.7%	9.7%	8.8%	3.7%	7.2%
Other Income ⓘ +	0.30	0.43	0.40	0.21	0.15	0.18	0.09	0.27	0.97	0.52
Exceptional Items ⓘ	0	0	0	0	0	0	0	0	0	0
Interest ⓘ	0.12	0.12	0.12	0.11	0.21	0.20	0.29	0.07	0.06	0.03
Depreciation ⓘ	0.05	0.08	0.09	0.15	0.15	0.14	0.14	0.20	0.22	0.27
Profit Before Tax ⓘ	0.88	1.22	1.42	1.68	0.54	0.13	1.46	2.65	1.45	1.59
Tax ⓘ	0.27	0.41	0.48	0.48	0.14	0.04	0.37	0.67	0.37	0.40
Profit After Tax	0.61	0.82	0.94	1.20	0.39	0.10	1.09	1.98	1.09	1.19
PAT Margin (%)	3.8%	4.1%	4.9%	5.2%	2.0%	1.2%	5.8%	6.6%	5.3%	6.2%
Adjusted EPS (₹)	1.7	2.4	2.7	3.5	1.1	0.3	3.1	3.8	2.1	2.3
Dividend Payout Ratio (%)	0%	0%	0%	0%	0%	0%	0%	13%	7%	9%

Balance Sheet

(All Figures are in Crores.)

PARTICULARS	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Equity and Liabilities
Shareholders Fund +	2.22	3.04	3.98	5.18	7.15	7.25	8.35	14.83	15.66	16.77
Share Capital ⓘ	0.11	0.11	0.11	3.47	3.47	3.47	3.47	5.17	5.17	5.17
Reserves ⓘ	2.11	2.93	3.87	1.71	3.68	3.78	4.87	9.65	10.48	11.59
Debt +	1.74	1.23	0.83	1.49	1.82	1.22	0.25	0.17	0.12	0.07
Long Term Debt	0.54	0.47	0.80	0.87	0.77	0.54	0.16	0.17	0.12	0.07
Short Term Debt	1.20	0.76	0.03	0.63	1.04	0.68	0.08	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
Trade Payables	4.60	2.66	2.70	6.50	3.55	3.19	4.13	3.51	2.30	3.20
Others Liabilities ⓘ	0.34	0.36	0.46	0.57	0.74	0.27	0.62	0.63	0.51	0.83
Total Liabilities ⓘ	8.90	7.29	7.97	13.74	13.27	11.94	13.34	19.14	18.59	20.87
Fixed Assets
Net Fixed Assets ⓘ +	0.11	0.20	0.35	0.32	1.43	1.32	1.34	1.42	2.22	2.44
Gross Block	0.27	0.43	0.67	0.65	2.02	2.05	2.12	2.24	3.26	3.75
Accumulated Depreciation	0.16	0.23	0.32	0.34	0.59	0.73	0.79	0.82	1.04	1.31
CWIP ⓘ	0	0	0	0	0	0	0	0	0	0
Investments ⓘ	0	0	0	0	0	0	0	0	0	0.04
Inventories	0	0	0	0	0	0	0	0	0	0
Trade Receivables	6.99	4.90	5.44	10	8.21	6.97	8.56	8.85	9.05	8.61
Cash Equivalents ⓘ	1.53	1.63	1.88	3.21	2.07	2.64	2.29	7.43	5.48	7.95
Others Assets ⓘ	0.26	0.56	0.30	0.21	1.55	1	1.15	1.44	1.84	1.83
Total Assets ⓘ	8.90	7.29	7.97	13.74	13.27	11.94	13.34	19.14	18.59	20.87

Cash Flow

(All Figures are in Crores.)

PARTICULARS	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Cash Flow From Operating Activity ⓘ +	1.23	0.30	0.14	1.40	0.35	1.36	0.54	0.87	-0.63	2.72
PBT ⓘ	0.88	1.22	1.42	1.68	0.54	0.13	1.46	2.65	1.45	1.59
Adjustment ⓘ	0.11	0.06	0.07	0.18	0.36	0.29	0.06	-0.04	-0.24	-0.11
Changes in Working Capital ⓘ	0.52	-0.56	-0.95	0.11	-0.42	1.06	-0.62	-1.07	-1.48	1.64
Tax Paid ⓘ	-0.28	-0.42	-0.41	-0.56	-0.12	-0.13	-0.36	-0.67	-0.36	-0.39
Cash Flow From Investing Activity ⓘ +	-1.05	-0.15	-0.13	-0.08	-0.11	0.01	-0.06	-0.10	-0.96	-0.12
Capex	-0.10	-0.16	-0.24	-0.09	-0.11	-0.03	-0.16	-0.29	-1.02	-0.49
Net Investments	-1	-0.12	0.13	0.07	0	0	0	0	0	-0.04
Others ⓘ	0.06	0.14	-0.01	-0.06	-0	0.04	0.09	0.18	0.05	0.40
Cash Flow From Financing Activity ⓘ +	-0.16	-0.18	0.22	-0.05	-0.55	-0.80	-0.82	4.36	-0.35	-0.13
Net Proceeds from Shares ⓘ	0	0	0	0	0	0	0	4.50	0	0
Net Proceeds from Borrowing ⓘ	-0.04	-0.06	0.33	0.06	0	0	-0.38	0	-0.04	-0.05
Interest Paid ⓘ	-0.12	-0.12	-0.11	-0.11	-0.21	-0.20	0	0	0	0
Dividend Paid ⓘ	0	0	0	0	0	0	0	0	-0.26	-0.08
Others ⓘ	0	0	-0	0	-0.34	-0.60	-0.44	-0.14	-0.05	-0
Net Cash Flow ⓘ	0.03	-0.03	0.23	1.28	-0.31	0.57	-0.34	5.13	-1.94	2.47

Finance Ratio

PARTICULARS	Mar'15	Mar'16	Mar'17	Mar'18	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Ratios
ROE (%)	31.61	31.22	26.93	26.23	6.4	1.36	14	17.12	7.13	7.32
ROCE (%)	29.59	32.4	33.43	30.7	9.48	3.79	20.28	22.77	9.76	9.9
Asset Turnover Ratio	2.37	2.49	2.55	2.13	1.5	0.62	1.48	1.86	1.08	0.97
PAT to CFO Conversion(x)	2.02	0.37	0.15	1.17	0.9	13.6	0.5	0.44	-0.58	2.29
Working Capital Days
Receivable Days	123	108	97	122	164	353	152	105	160	169
Inventory Days	0	0	0	0	0	0	0	0	0	0
Payable Days	0	0	0	0	0	0	0	0	0	0

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Announcements

DAPS Advertising Ltd FAQs

The current trading price of DAPS Advertising on 13-Apr-2026 16:59 is ₹17.99.

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 12-Apr-2026 the market cap of DAPS Advertising stood at ₹9.31 Cr

The latest P/E ratio of DAPS Advertising as of 12-Apr-2026 is 7.85.

The latest P/B ratio of DAPS Advertising as of 12-Apr-2026 is 0.56.

The 52-week high of DAPS Advertising is ₹26.25 and the 52-week low is ₹12.01.

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of DAPS Advertising is ₹19.07 ( Cr.) .

About DAPS Advertising Ltd

The company was incorporated as private limited Company under the name “DAPS Advertising Private Limited” under the provisions of the Companies Act, 1956 vide Certificate of Incorporation dated April 29, 1999 issued by Registrar of Companies, Uttar Pradesh, Kanpur. Subsequently, the Company was converted into a public limited company pursuant to approval of the Shareholders at an Extraordinary General meeting held on March 14, 2018, and consequently, the name of the Company was changed to “DAPS Advertising Limited” and a Fresh Certificate of Incorporation consequent upon conversion from Private Company to Public Company was issued by Registrar of Companies, Uttar Pradesh, Kanpur on September 20, 2018.

The company is engaged in the business of providing advertising agency services. It is an INS (Indian Newspaper Society) accredited Company. The Company acts as an intermediary between clients and the media and its scope of services includes assisting clients in choosing the optimal advertisement channel in accordance with their budget and regional preference, designing of advertisement (through in-house team or third party), negotiating and booking ad space with chosen media agency and ensuring publication of requisite advertisement. The company’s client domain mainly includes corporate clients operating in various business fields viz. construction, education, electronics, automobiles, FMCG, jewellery, apparels, insurance, housing, hospital, financial service providers, aviation, Government organizations etc, thus providing it exposure to serve clients working in various industries and thus widening its exposure.

Business area of the company

The company is engaged in the business of providing advertising agency services offering range of advertising media services consisting of print media, electronic media and outdoor media services which covers advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.

Key Events

1999: Incorporation of the Company as DAPS Advertising Private Limited.
2013: Awarded as Best Agency in Highest Kanpur Edition Business by Hindustan Newspaper.
2016: Company has received “I Ate Here Awards 2015-16” form Innovative Association of Brand & Research for Best Advertising Agency, Kanpur.
2018: Conversion of the Company from Private Limited Company to Public Limited Company.

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Name of the IA registered with SEBI:	The Alchemists Ark Pvt. Ltd.
Logo:
Trade/Brand Name of IA:	MoneyWorks4Me Investment Advisers
Brand Logo:
SEBI Registration Number:	INA000013323 Validity – May 16, 2019 – Perpetual
Registration:	Non-Individual
BSE Enlistment No:	1187
Address:	B-101, Signet Corner Building, Balewadi Phata, Baner, Pune, Maharashtra 411045
Compliance officer Details:	Name: Shrikant Jagtap Email: shrikant.jagtap@moneyworks4me.com Telephone: +919860359463 Address: Same as IA
Grievance Officer Details:	Name: Mukta Vaze Email: mukta.vaze@moneyworks4me.com Telephone: +91 98609 19463 Address: Same as IA
Principal Officer Details:	Name: Atharva Bhide Email: atharva.bhide@moneyworks4me.com Telephone: +91 91758 99463 Address: Same as IA
Standard Warning:	Investment in securities market are subject to market risks. Read all the related documents carefully before investing.
Disclaimer:	Registration granted by SEBI, enlistment with exchange and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

DAPS Advertising Ltd (543651) Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating

DAPS Advertising Share Price