DAPS Advertising Ltd - Stock Valuation and Financial Performance

BSE: 543651 | NSE: | Advertising & Media | Small Cap

DAPS Advertising Share Price

26 0.79 3.13%
as on 28-Mar'24 16:01

DeciZen - make an informed investing decision on DAPS Advertising

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DAPS Advertising stock performance -

mw4me loader
P/E Ratio (SA):
6.78
Market Cap:
13.5 Cr.
52-wk low:
22
52-wk high:
42.9

Is DAPS Advertising Ltd an attractive stock to invest in?

1. Is DAPS Advertising Ltd a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that DAPS Advertising Ltd is a good quality company.

2. Is DAPS Advertising Ltd undervalued or overvalued?

The key valuation ratios of DAPS Advertising Ltd's currently when compared to its past seem to suggest it is in the Fair zone.

3. Is DAPS Advertising Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of DAPS Advertising Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

10 Year X-Ray of DAPS Advertising:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
DAPS Advertising Ltd has performed well in majority of the past ten years indicating its past ten year financial track record is very good

Value Creation

Value Creation Index Colour Code Guide

Mar'14Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23TTM
ROCE % 19.3%20.5%21.8%22.3%21.7%6.9%2.7%15%17%-
Value Creation
Index
0.40.50.60.60.6-0.5-0.80.10.2-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 13.41620.219.523.220.27.918.730.230
Sales YoY Gr.-19.6%25.9%-3.6%19.1%-12.7%-61.2%137.7%61.4%-
Adj EPS 1.41.72.42.73.41.10.33.13.83.8
YoY Gr.-22.5%35.6%15.3%25.4%-66.6%-75.4%1021.4%22%-
BVPS (₹) 4.66.48.711.514.920.620.92428.728.7
Adj Net
Profit
0.50.60.80.91.20.40.11.122
Cash Flow from Ops. -0.31.20.30.11.40.41.40.50.9-
Debt/CF from Ops. -4.51.44.26.51.15.20.90.80.3-

CAGR

CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales NA9.2%14.2%61.4%
Adj EPS NA7.1%49.8%22%
BVPSNA20.1%11.6%19.3%
Share Price - - - 13%

Key Financial Parameters

Performance Ratio Colour Code Guide

Mar'14Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23TTM
Return on
Equity %
30.631.631.226.925.96.41.41417.113.4
Op. Profit
Mgn %
3.74.74.96.37.43.73.79.78.8NAN
Net Profit
Mgn %
3.73.84.14.95.121.25.96.66.6
Debt to
Equity
0.70.80.40.20.30.30.20.10-
Working Cap
Days
01291151051261804121731210
Cash Conv.
Cycle
0473843437019071520

Recent Performance Summary

Return on Equity has increased versus last 3 years average to 13.40%

Sales growth is growing at healthy rate in last 3 years 14.23%

Net Profit is growing at healthy rate in last 3 years 49.77%

Sales growth is not so good in last 4 quarters at 0.00%

Latest Financials - DAPS Advertising Ltd.

Standalone Consolidated
TTM EPS (₹) 3.8 -
TTM Sales (₹ Cr.) 30.2 -
BVPS (₹.) 28.7 -
Reserves (₹ Cr.) 10 -
P/BV 0.91 -
PE 6.78 -
From the Market
52 Week Low / High (₹) 22.00 / 42.93
All Time Low / High (₹) 22.00 / 59.85
Market Cap (₹ Cr.) 13.5
Equity (₹ Cr.) 5.2
Face Value (₹) 10
Industry PE 112.9

Management X-Ray of DAPS Advertising:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.00
* Pledged shares as % of Promoter's holding (%)

Event Update

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Analyst's Notes

Key Ratios of DAPS Advertising

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23
Sales13.4016.0320.1819.4623.1720.237.8618.6830.15
Operating Expenses 12.9015.2819.1918.2321.4519.487.5616.8827.50
Manufacturing Costs0.030.030.050.050.0518.126.6614.7723.24
Material Costs000000000
Employee Cost 0.260.270.290.250.170.180.060.200.32
Other Costs 12.6114.9918.8517.9321.221.180.841.913.94
Operating Profit 0.490.750.991.231.720.750.291.802.65
Operating Profit Margin (%) 3.7%4.7%4.9%6.3%7.4%3.7%3.7%9.7%8.8%
Other Income 0.290.300.430.400.210.150.180.090.27
Interest 0.050.120.120.120.110.210.200.290.07
Depreciation 0.010.050.080.090.150.150.140.140.20
Exceptional Items 000000000
Profit Before Tax 0.710.881.221.421.680.540.131.462.65
Tax 0.220.270.410.480.480.140.040.370.67
Profit After Tax 0.490.610.820.941.200.390.101.091.98
PAT Margin (%) 3.7%3.8%4.1%4.9%5.2%2.0%1.2%5.8%6.6%
Adjusted EPS (₹)1.41.72.42.73.51.10.33.13.8
Dividend Payout Ratio (%)0%0%0%0%0%0%0%0%13%

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23

Equity and Liabilities

Shareholders Fund 1.612.223.043.985.187.157.258.3514.83
Share Capital 0.110.110.110.113.473.473.473.475.17
Reserves 1.512.112.933.871.713.683.784.879.65
Minority Interest000000000
Debt1.141.741.230.831.491.821.220.250.17
Long Term Debt0.580.540.470.800.870.770.540.160.17
Short Term Debt0.561.200.760.030.631.040.680.080
Trade Payables1.774.602.662.706.503.553.194.133.51
Others Liabilities 0.140.340.360.460.570.740.270.620.63
Total Liabilities 4.658.907.297.9713.7413.2711.9413.3419.14

Fixed Assets

Gross Block0.170.270.430.670.652.022.052.122.24
Accumulated Depreciation0.100.160.230.320.340.590.730.790.82
Net Fixed Assets0.060.110.200.350.321.431.321.341.42
CWIP 000000000
Investments 000000000
Inventories000000000
Trade Receivables3.856.994.905.44108.216.978.568.85
Cash Equivalents 0.511.531.631.883.212.072.642.297.43
Others Assets0.240.260.560.300.211.5511.151.44
Total Assets 4.658.907.297.9713.7413.2711.9413.3419.14

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23
Cash Flow From Operating Activity -0.261.230.300.141.400.351.360.540.87
PBT 0.710.881.221.421.680.540.131.462.65
Adjustment 0.030.110.060.070.180.360.290.06-0.04
Changes in Working Capital -0.780.52-0.56-0.950.11-0.421.06-0.62-1.07
Tax Paid -0.22-0.28-0.42-0.41-0.56-0.12-0.13-0.36-0.67
Cash Flow From Investing Activity -0.01-1.05-0.15-0.13-0.08-0.110.01-0.06-0.10
Capex -0.01-0.10-0.16-0.24-0.09-0.11-0.03-0.16-0.29
Net Investments -0.03-1-0.120.130.070000
Others 0.040.060.14-0.01-0.0600.040.090.18
Cash Flow From Financing Activity 0.10-0.16-0.180.22-0.05-0.55-0.80-0.824.36
Net Proceeds from Shares 000000004.50
Net Proceeds from Borrowing 0.15-0.04-0.060.330.0600-0.380
Interest Paid -0.05-0.12-0.12-0.11-0.11-0.21-0.2000
Dividend Paid 000000000
Others 00000-0.34-0.60-0.44-0.14
Net Cash Flow -0.170.03-0.030.231.28-0.310.57-0.345.13
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'20Mar'21Mar'22Mar'23
Ratios
ROE (%)30.6431.6131.2226.9326.236.41.361417.12
ROCE (%)27.9429.5932.433.4330.79.483.7920.2822.77
Asset Turnover Ratio2.882.372.492.552.131.50.621.481.86
PAT to CFO Conversion(x)-0.532.020.370.151.170.913.60.50.44
Working Capital Days
Receivable Days10512310897122164353152105
Inventory Days000000000
Payable Days000000000

DAPS Advertising Ltd Stock News

DAPS Advertising Ltd FAQs

Company share prices are keep on changing according to the market conditions. The closing price of DAPS Advertising on 28-Mar-2024 16:01 is ₹26.00.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 28-Mar-2024 16:01 the market cap of DAPS Advertising stood at ₹13.45.
The latest P/E ratio of DAPS Advertising as of 28-Mar-2024 16:01 is 6.78.
The latest P/B ratio of DAPS Advertising as of 28-Mar-2024 16:01 is 0.91.
The 52-week high of DAPS Advertising is ₹42.93 and the 52-week low is ₹22.00.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of DAPS Advertising is ₹30.15 ( Cr.) .

About DAPS Advertising Ltd

The company was incorporated as private limited Company under the name “DAPS Advertising Private Limited” under the provisions of the Companies Act, 1956 vide Certificate of Incorporation dated April 29, 1999 issued by Registrar of Companies, Uttar Pradesh, Kanpur. Subsequently, the Company was converted into a public limited company pursuant to approval of the Shareholders at an Extraordinary General meeting held on March 14, 2018, and consequently, the name of the Company was changed to “DAPS Advertising Limited” and a Fresh Certificate of Incorporation consequent upon conversion from Private Company to Public Company was issued by Registrar of Companies, Uttar Pradesh, Kanpur on September 20, 2018.

The company is engaged in the business of providing advertising agency services. It is an INS (Indian Newspaper Society) accredited Company. The Company acts as an intermediary between clients and the media and its scope of services includes assisting clients in choosing the optimal advertisement channel in accordance with their budget and regional preference, designing of advertisement (through in-house team or third party), negotiating and booking ad space with chosen media agency and ensuring publication of requisite advertisement. The company’s client domain mainly includes corporate clients operating in various business fields viz. construction, education, electronics, automobiles, FMCG, jewellery, apparels, insurance, housing, hospital, financial service providers, aviation, Government organizations etc, thus providing it exposure to serve clients working in various industries and thus widening its exposure.

Business area of the company

The company is engaged in the business of providing advertising agency services offering range of advertising media services consisting of print media, electronic media and outdoor media services which covers advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.

Key Events

  • 1999: Incorporation of the Company as DAPS Advertising Private Limited.
  • 2013: Awarded as Best Agency in Highest Kanpur Edition Business by Hindustan Newspaper.
  • 2016: Company has received “I Ate Here Awards 2015-16” form Innovative Association of Brand & Research for Best Advertising Agency, Kanpur.
  • 2018: Conversion of the Company from Private Limited Company to Public Limited Company.
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