Flair Writing Industries Ltd (FLAIR) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 544030 | NSE: FLAIR | Printing & Stationery | Small Cap

Flair Writing Indu. Share Price

289 -2.60 -0.89%
as on 05-Dec'25 12:17

Flair Writing Industries Ltd (FLAIR) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 544030 | NSE: FLAIR | Printing & Stationery | Small Cap

DeciZen - make an informed investing decision on Flair Writing Indu.

Based on:

Overall Rating
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1. Quality


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2. Valuation


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3. Price Trend


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Flair Writing Industries stock performance -

Key Ratios
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P/E Ratio (SA):
26.03
Market Cap:
3,073.3 Cr.
52-wk low:
195
52-wk high:
357

Is Flair Writing Industries Ltd an attractive stock to invest in?


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10 Year X-Ray of Flair Writing Indu.: Login to view analysis.

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Flair Writing Industries Ltd has performed well in majority of the past ten years indicating its past ten year financial track record is very good

Value Creation

Value Creation Index Colour Code Guide

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % 36.6%23.2%36.9%27.9%17.8%3.2%19.8%33.6%23%15.9%-
Value Creation
Index
1.60.71.61.00.3-0.80.41.40.60.1-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 383148505613581289554904919949991
Sales YoY Gr.--61.3%240.7%21.5%-5.2%-50.2%91.5%63.2%1.6%3.3%-
Adj EPS 22.7154.4285.627.916.30.223.111.410.810.311.2
YoY Gr.-580%84.9%-90.3%-41.4%-98.7%10890.5%-50.6%-5.4%-4.8%-
BVPS (₹) 52.8124.3866.195110.9111.2134.445.684.495100
Adj Net
Profit
52.724.749.96538.10.553.9107114108118
Cash Flow from Ops. 45.617.845.335.777.170.42378.810658.2-
Debt/CF from Ops. 2.66.73.95.72.21.75.11.20.30.3-

CAGR

CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales 10.6%10.3%19.7%3.3%
Adj EPS -8.4%-8.9%-23.7%-4.8%
BVPS6.8%-3%-10.9%12.6%
Share Price - - - 0.5%

Key Financial Parameters

Performance Ratio Colour Code Guide

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
54.834.757.534.615.90.218.828.817.311.511.5
Op. Profit
Mgn %
22.417.218.819.316.17.816.81919.216.115.6
Net Profit
Mgn %
13.816.79.910.66.60.29.711.812.411.411.9
Debt to
Equity
161.20.90.70.50.40.2000
Working Cap
Days
163350132180213386208157193240106
Cash Conv.
Cycle
811596110414528215110811513185

Recent Performance Summary

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Latest Financials - Flair Writing Industries Ltd.

Standalone Consolidated
TTM EPS (₹) 11.2 12.5
TTM Sales (₹ Cr.) 991 1,172
BVPS (₹.) 100 102.3
Reserves (₹ Cr.) 1,001 1,026
P/BV 2.92 2.85
PE 26.03 23.38
From the Market
52 Week Low / High (₹) 195.00 / 356.95
All Time Low / High (₹) 195.00 / 514.00
Market Cap (₹ Cr.) 3,073
Equity (₹ Cr.) 52.7
Face Value (₹) 5
Industry PE 54.4

Management X-Ray of Flair Writing Indu.:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.000.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Valuation of Flair Writing Indu. - Standalone Basis

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Event Update

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Analyst's Notes

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No data found!

Key Ratios of Flair Writing Indu.

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales383148505613581289554904919949
Operating Expenses 297123410495487267461733743797
Manufacturing Costs33103943462543636676
Material Costs20075261320303163296495466488
Employee Cost 40257487955785112136153
Other Costs 24123544442236627580
Operating Profit 862595118942393171176153
Operating Profit Margin (%) 22.4%17.2%18.8%19.3%16.1%7.8%16.8%18.9%19.2%16.1%
Other Income 6237551211142035
Interest 116171916119984
Depreciation 1051518232223242933
Exceptional Items 0000000000
Profit Before Tax 7038698660272151158151
Tax 1713192122118404039
Profit After Tax 5325506538054112118112
PAT Margin (%) 13.8%16.7%9.9%10.6%6.6%0.2%9.7%12.3%12.9%11.8%
Adjusted EPS (₹)22.7154.4286.127.916.30.223.112.011.210.6
Dividend Payout Ratio (%)0%0%0%0%0%0%0%0%0%9%

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund 122201512222592603144268891,001
Share Capital 30023232323475353
Reserves 12020151199236236290379836949
Minority Interest0000000000
Debt116118173196159115111933516
Long Term Debt549812211410470352916
Short Term Debt11111475744511415960
Trade Payables36285563593847535846
Others Liabilities 26294045625567629193
Total Liabilities 3011944195255394675396341,0731,156

Fixed Assets

Gross Block15491166226264266288329408484
Accumulated Depreciation44523446988107129157190
Net Fixed Assets 11186144182195178181200251294
CWIP 028300022012
Investments 000001604435
Inventories633888129149128179186187221
Trade Receivables7930115161164110141162194216
Cash Equivalents 26123101234110
Others Assets 4732634828343880184269
Total Assets 3011944195255394675396341,0731,156

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity 461845367770237910658
PBT 7038698660272151158151
Adjustment 21-12323639273032237
Changes in Working Capital -25-2-31-69-842-69-62-30-64
Tax Paid -20-6-24-17-13-0-10-42-46-36
Cash Flow From Investing Activity -17-21-51-52-22-16-8-46-328-29
Capex -17-21-51-52-22-3-26-45-75-61
Net Investments 00000-16170-2664
Others 1-000031-11329
Cash Flow From Financing Activity -288017-54-57-15-32274-28
Net Proceeds from Shares 0040000003650
Net Proceeds from Borrowing 51-140000000
Interest Paid -11-6-17-18-14-10-8-9-6-2
Dividend Paid 0000000000
Others -2214-835-40-47-7-24-86-26
Net Cash Flow 15-611-3-00512

Finance Ratio

PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)54.8134.7158.3934.8615.860.1918.830.1817.9711.86
ROCE (%)36.5723.2136.8727.917.753.1619.7733.5523.0215.94
Asset Turnover Ratio1.370.611.651.31.090.571.11.561.10.87
PAT to CFO Conversion(x)0.870.720.90.552.03N/A0.430.710.90.52
Working Capital Days
Receivable Days70133528210217383606977
Inventory Days54122456587175101737377
Payable Days6615558677310853374339

Flair Writing Industries Ltd Stock News

Flair Writing Industries Ltd FAQs

The current trading price of Flair Writing Indu. on 05-Dec-2025 12:17 is ₹289.0.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 04-Dec-2025 the market cap of Flair Writing Indu. stood at ₹3,073.3.
The latest P/E ratio of Flair Writing Indu. as of 04-Dec-2025 is 26.03.
The latest P/B ratio of Flair Writing Indu. as of 04-Dec-2025 is 2.92.
The 52-week high of Flair Writing Indu. is ₹356.9 and the 52-week low is ₹195.0.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Flair Writing Indu. is ₹991.1 ( Cr.) .

About Flair Writing Industries Ltd

Flair Writing Industries is among the top three players in the overall writing instruments industry and occupy a decent market share in the overall writing and creative instruments industry in India. The company is also among the top two organized players which have seen faster growth in revenue as compared to overall writing and creative instrument industry growth rate. The company’s flagship brand “Flair” has enjoyed a market presence of many years. It has an extensive range of products across various price points and cater to a broad range of consumers, including students, professionals and offices. It manufactures and distributes writing instruments including pens, stationery products and calculators. Leveraging on its manufacturing capabilities, and its existing customer base in the writing and creative instruments business, it has also diversified into manufacturing houseware products and steel bottles.

Business area of the company

The company manufactures and distributes several brands in India and due to its ability to manufacture quality products and its distribution and retail capabilities, it is able to partner with various international brands in the writing instruments industry. The company’s products are sold under its “Flair” brand, its principal brands “Hauser” and “Pierre Cardin” and it has also introduced “ZOOX” in India. Its brands “Flair” and “Hauser” offer mass-market and premium pen and stationery products, its brand “ZOOX” focusses on mid-premium and premium writing instruments, and its “Pierre Cardin” brand offers premium pen and stationery products. It also contracts manufacture writing instruments as an OEM for export and for sale in India. It also provides customized corporate gifting products to its corporate customers.

The company’s product range includes a variety of pens (ball pens, fountain pens, gel pens, roller pens and metal pens), which is its largest category in terms of number of products offered, stationery products (mechanical pencils, highlighters, correction pens, markers, gel crayons and kids’ stationery kits) and calculators. It has also forayed into manufacturing a wide range of houseware products including casseroles, bottles, storage containers, serving solutions, cleaning solutions and basket and paper bins, through one of its Subsidiaries, FWEPL (Flair Writing Equipments Private Limited). It intends to utilize a portion of the proceeds from the Offer for funding capital expenditure of FWEPL for purchase of machinery and moulds to expand its manufacturing capacity for writing instruments.

Key Awards, Accreditations and Recognitions

  • 1985-1986: Export Award to NPPI in the category for fountain pens, ball point pens, sign pens, fibre tip pens etc. from the PLEX Council
  • 1986-1987: Export Award to NPPI in the category for fountain pens, ball point pens, sign pens, fibre tip pens etc. from the PLEX Council
  • 1987-1988: Export Award to NPPI in the category for fountain pens, ball point pens and refills from the PLEX Council
  • 1988-1989: Export Award to NPPI in the category for fountain pens, ball point pens and refills from the PLEX Council
  • 1989-1990: Export Award to NPPI in the category for fountain pens, ball point pens and refills from the PLEX Council
  • 1990-1991: Export Award to NPPI in the category for fountain pens, ball point pens and refills from the Plastics and Linoleum Export Promotion Council (“PLEX Council”)
  • 1997-1998: Best Exporter Award to NPPI from the WIMO
  • 1998-1999: Award for the No. 3 Exporter to NPPI from the WIMO
  • 2000-2001: Award for the Best Export Performance to NPPI in the category for plastic and linoleum products (SSI) from the Industries, Energy and Labour Department, Government of Maharashtra
  • 2001-2002: Award for the Third Top Exporter to NPPI from the WIMO
  • 2002-2003: Award for No. 2 Exporter to NPPI from the WIMO
  • 2004-2005: Award for Second Best Exporter to NPPI in the category for all kinds of parts/components for writing instruments from the PEPC 
  • 2004-2005: Award for Second Best Exporter to NPPI in the category for writing instruments from the PEPC 
  • 2004-2005: Award for No. 2 Exporter to NPPI from the BFPMTA
  • 2005-2006: Award for Second Best Exporter to NPPI in the category for writing instruments from the PEPC
  • 2005-2006: Award for No. 2 Exporter to NPPI from the BFPMTA
  • 2005-2006: Award for No. 3 Exporter to NPPI from the WIMO
  • 2006-2007: First Award for the Best Export Performance to NPPI in the category for plastic and linoleum products (SSI) from the Industries Department, Directorate of Industries, Government of Maharashtra
  • 2006-2007: Award for No. 2 Exporter to NPPI from the BFPMTA
  • 2007-2008: Award for No. 3 Exporter to NPPI from the BFPMTA
  • 2007-2008: Appreciation Memento for Admirable Export to Flair Impex Corporation from the BFPMTA 
  • 2007-2008: Award for No. 1 Exporter to the Flair Group of Companies from the WIMO
  • 2008-2009 Award for No. 1 Exporter to the Flair Group of Companies from the BFPMTA
  • 2009-2010 Award for No. 1 Exporter to the Flair Group of Companies from the BFPMTA
  • 2010-2011 Award for No. 1 Exporter to the Flair Group of Companies from the BFPMTA
  • 2011-2012 Award for No. 2 Exporter to the Flair Group of Companies from the BFPMTA
  • 2012-2013 Award for No. 2 Exporter to the Flair Group of Companies from the BFPMTA
  • 2013-2014: Award for No. 1 Exporter to the Flair Group of Companies from the WIMO
  • 2013-2014: Award for No. 2 Exporter to the Flair Group of Companies from the BFPMTA
  • 2014-2015: Award for No. 1 Exporter to the Flair Group of Companies from the WIMO
  • 2014-2015: Export Excellence Award for No. 1 Exporter to the Flair Group of Companies from the BFPMTA
  • 2014-2015: Most Valuable Brand 2014 award in the category of Gems, Jewellery and accessories from WCRC
  • 2015-2016: Export Excellence Award for No. 1 Exporter to FPPIPL from the BFPMTA
  • 2015-2016: Export Award (First) to FPPIPL from the PEPC in the category for writing instruments
  • 2015-2016: Award for No. 1 Exporter to the Flair Group of Companies from the WIMO
  • 2016-2017: Export Award (First) to FPPIPL from the PEPC in the category for writing instruments
  • 2016-2017: Award for No. 1 Exporter to the Flair Group of Companies from WIMO
  • 2016-2017: Export Excellence Award to the Flair Group of Companies for being No. 1 Exporter from the PSAI
  • 2017-2018: Award for participation at the 25th India Big7 International Trade Fair
  • 2017-2018: Award for Second Best Exporter to the Company from the PEPC in the category for writing instruments (excluding parts)
  • 2017-2018: Export Excellence Award to the Company for being No. 1 Exporter from the PSAI
  • 2018-2019: Export Award to the Company from the PEPC in the category for writing instruments (excluding parts)
  • 2018-2019: Top Exporters Award to the Company for Outstanding Export from the PSAI
  • 2019-20: Top Exporters Award to the Company for being No. 2 Exporter from the PSAI
  • 2019-20: Award for Top Exporter to the Company from the PEPC in the category for writing instruments (excluding parts)
  • 2020-21: Award for Top Exporter to the Company from the PEPC in the category for writing instruments (excluding parts) 
  • 2021-22: Top Exporters Award to the Company for being No. 3 Exporter from the PSAI
Major Events

  • 1976: “Flair” brand was registered as a trademark (word)
  • 1998: The company commenced production at one of its manufacturing units in Daman
  • 2005: The company’s manufacturing unit, Daman Unit-II, was set up in Daman
  • 2008: Introduced “Flair Calculators”
  • 2009: The company’s manufacturing plant, Dehradun Unit-I, was set up in Dehradun, Uttarakhand
  • 2011: The company’s manufacturing plant, Dehradun Unit-II, was set up in Dehradun, Uttarakhand
  • 2012: The company started offering “Pierre Cardin” writing products
  • 2014: NPPI acquired certain trademarks of the “Hauser” brand
  • 2015: The company’s manufacturing unit, Naigaon Unit-I, was set up in Naigaon, Maharashtra
  • 2016: The company was incorporated upon conversion of M/s. Flair Writing Instruments 
  • 2016: The company’s manufacturing unit, Daman Unit-IV, was set up in Daman
  • 2018: A scheme of arrangement under Section 230 to 232 of the Companies Act, 2013 was approved by the NCLT, Mumbai Bench, pursuant to which the Transferor Companies merged with and into the company
  • 2018: The company was converted into a public limited company
  • 2018: The company entered into a deed of assignment with Flair Pens Limited (a member of the Promoter Group and a Group Company) for the assignment of certain trademarks relating to the “Pierre Cardin” brand
  • 2018: The company’s manufacturing plant, Valsad Building-II, was set up in Valsad, Gujara
  • 2019: “FLAIR CREATIVE” brand was registered as a trademark (word)
  • 2019: “Flair Writing Equipments Private Limited” was incorporated as a subsidiary of the company
  • 2019: The company’s manufacturing plant, Valsad Building-III, was set up in Valsad, Gujarat
  • 2020: “HAUSER ARTZ” brand was registered as a trademark (word)
  • 2021: “Flair Creative” range of products was launched
  • 2022: “ZOOX” brand was registered as a trademark (word)
  • 2022: Acquired shares of “Flair Cyrosil Industries Private Limited” and it became one of its subsidiaries
  • 2022: The company’s manufacturing plant, Valsad Building-IV, was set up in Valsad, Gujarat
  • 2023: The overall installed capacity of writing instruments reached 2.02 billion pieces per annum which increased from 1.29 billion pieces in 2018
  • 2023: The company’s manufacturing plant, Daman Agarwal Unit, was set up in Daman, Dadra and Nagar Haveli and Daman and Diu
  • 2023: A scheme of arrangement under Section 230 to 232 of the Companies Act, 2013 was approved by the NCLT, Mumbai Bench, pursuant to which FDPL merged with the company 

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