Divine Hira Jewellers Limited was incorporated on July 19, 2022 as ‘Divine Hira Jewellers Limited’, as a public limited company under the Companies Act, 2013, pursuant to a certificate of incorporation issued by Registrar of Companies, Central Registration Centre. Pursuant to a Business Succession Agreement dated September 13, 2022, the company acquired the entire assets, assumed liabilities, clients and employees and business of Hira Traders (proprietorship firm of Hirachand P Gulecha HUF) with effect from the closing date that is September 30, 2022.

Divine Hira Jewellers is engaged in the business of designing and marketing of gold jewelleries. It mainly deals in 22 Karat gold jewellery, offering a wide variety of designs to suit preferences of the end customer. It has the ability to create localised product design mixes to suit various regional tastes. It caters to its customers’ unique preferences, through its understanding of the local and regional market. It provides an extensive range of designs. It is engaged in wholesale of gold jewellery, silver articles, bullions and coins at Mumbai, Maharashtra. Recently, it is also curating and offering exquisite antique gold jewelry that transcends time, bringing the charm of historical artistry into the modern era. Currently, it caters to a large number of wholesalers, showrooms and retailers who buy its products in bulk quantities.

It procures the required gold from bullion dealers and importers. Recently, it is in the process to start importing gold directly. It does not have its own manufacturing facility and it outsources the work of making jewellery and ornaments to various artisans with whom it has developed relationships. It offers a large variety of handcrafted jewellery, which are designed by its in-house designers in close collaboration with skilled local craftsman located across the country. Due to its diversity of clients and the varied regions each of its clients cater to, it has developed an ability to design its jewellery products as per latest trends, fashion and demographic preference of the end customers. It offers a wide range of products from gold jewellery for special occasions such as weddings and festivals to daily wear jewellery for all ages, genders and across various price points. It caters to a variety of customers across mid-market and value market segments and its products are designed by its in-house team of creative designers and also certain freelance designers, allowing it to manage a large and diverse portfolio of designs.

The company primarily sells gold jewelry and its product range includes machine made, handmade & plain gold jewelry like necklace, mangalsutra, chains, malas, rings, pendants, bracelets, bangles, kada, coins and other wedding jewelleries. The designing and job work of its products is done either in house or by third parties on job work basis. Its primary focus has been on purity and commitment.

Business area of the company

The company is engaged in the trades or business of manufacturing, making, buying and selling in ornaments, articles, bar, coins and jewellers of all kinds in Gold and Silver.

Products of the company

• Antique necklace
• Mangalsutra
• Chains
• Vertical mala
• Turkey ring
• Pendant & tops
• Bracelet
• Bangles
• Antique kada
• Coins/bullion

History and milestones

• 2022: The company acquired running business of M/s Hira Traders pursuant to Business Succession Agreement.