Jay Ambe Supermarkets Limited was originally incorporated as a private limited company under the name and style of Jay Ambe Supermarkets Private Limited on November 23, 2020. On February 25, 2025, the company got converted into a public limited company, and the name of the company was changed to ‘Jay Ambe Supermarkets Limited’ pursuant to a shareholders' resolution passed at an Extraordinary General Meeting held on December 24, 2024.

The company was founded and promoted by Jignesh Amratbhai Patel, Rutwijkumar Maganbhai Patel, Bhikhabhai Shivdas Patel and Harshal Daxeshbhai Patel, with the object to carry on the business of trading of FMCG material, grocery, Home Textile, Home Decor, Cloths, Apparels, Toys, Gift Articles, Footwear, other house hold items, via supermarkets and its type and other related activity to fulfil the main object. The company is committed to promote the supermarket trend with the objective of enhancing the retail shopping experience for all customer segments. 

The company is carrying on its business through retail marts via franchise model as well. The company operates on FOCO and FOFO business model. The FOCO franchise model, short for Franchise-Owned, Company-Operated, is a unique approach to franchising where the franchisee owns the business, but the franchisor handles the day-to-day operations. The FOFO (Franchise Owned Franchise Operated) model allows a franchise investor to own and operate a store under a brand's name for a non-refundable franchise fee for a specified duration. Its business model dwells on lease rental model, as it focuses on securing retail spaces which ensures high visibility and easy accessibility to customers.

Business area of the company 

The company is engaged in Retail Supermarkets Trading Activities, having supermarkets at various places. It trades FMCG material, grocery, Home Textile, Home Decor, Cloths, Apparels, Toys, Gift Articles, Footwear, other house hold items, via supermarkets.

Products of the company

• Fast Moving Consumer Goods
• Apparels and Footwear
• General Merchandise

History and milestones

• 2020-21: Opened a store in Gandhinagar, Sector 06, in November 2020, targeting a larger urban market.
• 2020-21: Acquired the business of partnership firm namely Jay Ambe Trading vide Business Sale and purchase Agreement dated January 25, 2021 along with all their assets and liabilities effective from February 01, 2021.
• 2020-21: Started further operations w.e.f. February 01, 2021 from two additional stores, which were in existence on date of acquisition of the business of the firm, situated at Kudasan Gandhinagar and Visnagar.
• 2021-22: Introduced the first franchisee store with 16780 sq. ft. carpet area in Mehsana on June 20, 2025, pioneering the franchise model.
• 2021-22: Launched a new store in Gota, Ahmedabad on August 15.
• 2021-22: Achieved turnover of Rs 21.78 crore.
• 2022-23: Established the Rajkot 1st franchisee store on April 10, continuing the franchise growth strategy.
• 2022-23: Launched the Prahaladnagar store in Ahmedabad on July 24, broadening the regional footprint.
• 2022-23: Introduced a new store in Sargasan at Gandhinagar on September 27, reflecting sustained growth.
• 2022-23: Opened the Rajkot 2nd franchisee store on October 20, furthering the franchisee model and market presence.
• 2022-23: Opened a new store in Himmatnagar at Sabarkantha District on January 16, solidifying market presence.
• 2023-24: Achieved turnover of Rs 32.83 crore.
• 2024-25: Introduced the Chandkheda store in Ahmedabad on April 10.
• 2024-25: Opened another franchisee store at Bhuj on July 7, entering new regional markets.
• 2024-25: Opened the new store at Nana Chiloda, Ahmedabad, in September.
• 2024-25: Opened another store at Randesan, Gandhinagar in October, to further enhance market presence and accessibility.
• 2025-26: Opened a New Franchisee store in Gandhidham (Kutch) in June, 2025 entering new regional markets.
• 2025-26: Opened a new store in IIT (Gandhinagar) in July, 2025 as part of Business strategy.