SD Retail was originally incorporated as ‘S D Retail Private Limited’ under the provisions of the Companies Act 1956 pursuant to Certificate of Incorporation dated May 14, 2004 issued by Registrar of Companies, Mumbai, Maharashtra. Further, the registered office of the company was shifted from Mumbai, Maharashtra to Ahmedabad, Gujarat with effect from February 9, 2009. Subsequently, the company was converted into Public Limited Company and name of company was changed from ‘S D Retail Private Limited’ to ‘S D Retail Limited’ vide fresh certificate of incorporation dated June 19, 2024 issued by the Registrar of Companies, Central Registration Centre. 

SD Retail is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name ‘SWEET DREAMS’. SWEET DREAMS is a sleepwear-focused brand offering a wide portfolio of stylish and comfortable sleepwear for the entire family, celebrating the transition from work to home life and catering to every aspect of downtime. The combination of comfort, style, and functionality places SWEET DREAMS in a unique position within a habit-forming apparel category, where its clothes are worn daily by its customers in similar time-ranges. This brand is targeted primarily at the modern Indian woman’s sleepwear requirements since she is most engaged with this category across various retail channels. In addition, it also sells sleepwear for men and kids, whose casual clothes are predominantly purchased by the women in the house. The company offers one of the widest portfolios of sleepwear products among apparel retailers in India in terms of fabrics, colours, and styles. The company’s sleepwear products include Pyjamas, Night Sets, Nighties, T-shirts, etc. It designs its products to cater to men and women across all age groups including kids (from age 2 Year to 16 Year) and fits that are suitable to various body types and physiques. In addition, it is in adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants.

The company has constructed well-established infrastructural facility and manufacturing unit that is equipped with all the necessary machines and tools that are required for a modern manufacturing unit. Machinery that is equipped in its infrastructure is operated by its highly experienced team of professionals. Backed by sound manufacturing facility, it is capable of undertaking bulk requirements of its clients and deliver within stipulated time schedule. Also, majority of its manufacturing is outsourced to the Job workers (on contract manufacturing basis) who manufacture products as per the design and requirement of the company. The Contract manufacturing enables it to cater bulk orders and deliver the products to its customers on time. It achieves varied price points through its two product lines: Essentials and Fashion. Its Essentials product line is characterized by limited print or design, is relatively insulated from changes in fashion trends, lower ASPs, high repeat purchases and is sold throughout the year. Its Fashion product line on the other hand is characterized by seasonal designs, low repeat purchases, higher ASPs and is sold seasonally (Autumn/Winter and summer seasons).

Business area of the company

The company is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name ‘SWEET DREAMS’. It designs its products to cater to men and women across all age groups including kids (from age 2 Year to 16 Year) and fits that are suitable to various body types and physiques. In addition, it is in adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants.

History and milestones

• 2004: Incorporation of the Company in the name of ‘S D Retail Private Limited’ and setting up Mumbai office.
• 2006: Started Modern retail with MBO’s (Multi Branch Outlets) i.e. Shopper Stop.
• 2009: Shifted registered office and operations of Company from Mumbai to Ahmedabad.
• 2014: Started online selling of products. Started selling online with multiple e-commerce websites.
• 2018: Kickstarted its Exclusive Brand Outlets (EBO) journey.
• 2022: Opened its first EBO, creating a SWEET DREAMS experience and deepening direct connections with its customers.
• 2024: Converted into Public Limited Company vide fresh certificate of incorporation dated June 19, 2024.
• 2024: Listed on the NSE Emerge platform on September 27, 2024-reflecting its long-term commitment to growth, transparency, and corporate governance.
• 2025: Celebrated a key retail milestone by opening its 50th store at Infiniti Mall, Malad (Mumbai).