Investment Shastra

Stockshastra #50 – Indian Paint Industry – Adding colour to the India growth story.

With memorable jingles and advertising slogans like ‘Har Rang kuch kehta hain’, Paint companies have for years brought colour to our lives. From a business perspective as well, the Indian Paint industry has grown at a rate of above 15% for the past few years. The last year proved to be even better with the industry recording a growth of more than 20%.

This industry comprises of strong companies like Asian Paints, Kansai Nerolac, Berger Paints etc. Asian Paints, the most well-known paint brand, thrives on a strong moat (sustainable competitive advantage) that it has managed to build for itself over the years. Also, it has proven to be a gold-mine for investors.

So, how does the Indian Paint industry work? Also, which are the investment-worthy companies in this industry?

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