Tata Consumer Products (TCPL) is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. It was formed after a de-merger of the consumer products business of Tata Chemicals Limited into Tata Global Beverages Limited, under a Scheme of Arrangement which was sanctioned by the Tribunal in January 2020, the Scheme is operational from February 7, 2020.
The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-eat offerings. Tata Consumer Products is the 2nd largest branded tea company in the world and many servings of its beverage brands are consumed everyday across the globe. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand and Himalayan Natural Mineral Water.
Its foods portfolio includes brands such as Tata Salt and Tata Sampann. In India, Tata Consumer Products has a reach of many households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The formation of TCPL marks a new strategic direction, an accelerated expansion into India’s Fast-Moving Consumer Goods (FMCG) market, while maintaining a leading and strategic presence in the International beverages market.
Business area of the company
The company is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella. Tata Consumer Products and its subsidiaries (together referred to as the Group) and the Group’s associates and joint ventures are engaged in the trading, production and distribution of Consumer products mainly Tea, Coffee, Water, Salt, Pulses, Spices, Snacks, Ready-to-Eat packaged foods products etc collectively termed as branded business. The Group has branded business mainly in India, Europe, US, Canada and Australia. The non-branded plantation business is in India and tea and coffee extraction businesses are mainly in India, Vietnam and the US.
Products of company
- Tea
- Coffee
- Liquid Beverages
- Foods
- Herbal Supplements
- Out-of-Home
- Solubles
Awards/Recognitions
- 2020-21: Tata Consumer partnership won ‘Outstanding Performance’ in the ‘Sectoral Value Chain on Tea’ category at the CII Food Future Foundation (FFF) National Award for Sustainable Sourcing 2020.
- 2020-21: Tata Consumer’s UK office in Greenford received an award for recycling by Paper Round, a recognition of its efforts towards UK’s Net Zero target.
- 2020-21: Sampla Packaging Centre in Haryana and Pullivasal Packaging Centre in Kerala awarded Silver prize in the 6th edition of the India Green Manufacturing Challenge
- 2021-22: Declared the 5th Most Chosen FMCG Brand of India for 2020 by the Kantar Worldpanel.
- 2021-22: Won the 4th edition of India Content Leadership Awards 2021 organised by Inkspell for the Best Corporate Website and Integrated Annual Report.
- 2021-22: Won the ‘Masters of Risk’ award for the 3rd consecutive year in the FMCG Sector Large Cap category at the 8th edition of the CNBC-TV18 India Risk Management Awards.
- 2022-23: Won Gold for the Best Business/Financial Content (Print) at the India Content Leadership Awards and Conference 2022 by Inkspell and India Creative Industries Council.
- 2022-23: Recognised by the Indian Institute of Packaging with 5 Indiastar 2022 awards, by the SIES School of Packaging with 6 Star 2022 awards and by The World Packaging Organisation with a Worldstar 2022 award.
- 2022-23: Its learning intervention ‘Catalyst’ won 6 awards at the prestigious Brandon Hall Group HCM Excellence Awards 2022.
- 2022-23: Recognised for Growth Performance (F&B category) at Dun and Bradstreet Corporate Awards 2022.
- 2023-24: Three Silver Sharks 2023: Marketing campaign for Tetley everyBodycan won under the B2C campaign and Tata Tea Premium received two accolades under Regional and CSR campaigns for their Maharashtra and Jaagore Campaigns.
- 2023-24: Won Gold for the Best Use of Print for the Desh ka Kulhad campaign. For its Kadak Odisha campaign, it won Gold in the Local Regional or Market Specific Marketing category. Jaago Re: Climate Change campaign bagged Gold for the Best Use of Integrated Marketing. Won Bronze for its Desh ka Kulhad campaign in the Best Use of Omnichannel Marketing category.
- 2023-24: Indian Digital Marketing Awards (IDMA) 2023: Won two silvers and one bronze for the use of breakthrough technology, the best use of AI, and the best microsite in digital campaigns.
- 2023-24: Recognised as a Future Forward Star Brand for Product Innovation & Retail in partnership with Reliance Retail at the 16th Edition of India Food Forum.
- 2024-25: Himalayan Kashmiri Saffron won ET Shark Gold for Product Launch Campaign.
- 2024-25: Tata Tea Premium won ET Shark Silver for B2C Campaign.
- 2024-25: Tata Tea Premium won ET Shark Bronze for Use of Data Analytics/ Consumer Insight.
- 2024-25: Tata Tea Gold won ET Shark Silver for B2C Campaign.
Milestones
1979-80: New Salt Works Developed
1983: Tata Salt, India's first iodised, vacuum evaporated, branded salt launched.
1985: Tata Tea introduces the revolutionary ‘POLY PACK’ which helps seal its presence in India.
1991: Tata Tea enters the Business of Brands.
1993: Signs joint venture with Allied-Lyons PLC to establish Tata Tetley.
2000: Acquires Tetley Group Limited
2003: Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.
2003: Mithapur becomes the first industrial township to be awarded the ISO 14001 certificate.
2005: Acquires GOOD EARTH, a famous tea brand in USA.
2006: Acquires 33% share in JOEKELS TEA, one of the largest selling tea brands in South Africa.
2006: Acquires EIGHT O’CLOCK, a popular coffee brand in USA.
2007: Acquires VITAX, the well-known Polish tea brand.
2007: Invests in Mount Everest Mineral Water (MEMW), which owns HIMALAYAN WATER.
2009: Acquires GRAND, a coffee brand in Russia
2009: Tata Tea integrates beverage brands.
2010: Announces Tata Global Beverages Limited - The Corporate Brand.
2011: Increases stake in JOEKELS TEA and Becomes a subsidiary company.
2011: Develops Nourishco through a joint venture with PepsiCo India.
2012: Eight O’Clock Coffee signs agreement with Green Mountain Coffee Roasters Inc.
2012: Signs joint venture with STARBUCKS.
2014: Acquires MAP COFFEE, Australia’s famous coffee brand.
2015: TATA SAMPANN launched with the aim to provide everyday nourishing foods.
2016: The first Indian coffee microlot TATA NULLORE ESTATE, features in Starbucks Reserve Stores in Seattle, USA.
2017: Enters out-of-home with the launch of TATA CHA PILOT Store
2019: Tata Chemicals consumer products business proposed to be MERGED WITH TGB.
2020: TATA CONSUMER PRODUCTS is formed.
- 2021: Tata Consumer Products completes acquisition of 100% stake in Kottaram Agro Foods.
- 2021: Tata Consumer Products sets up tea packaging unit at Gopalpur.
- 2021: Tata Consumer Products launches Himalayan Water in UK market.
- 2022: Tata Consumer Products forays into honey and preserves category.
- 2022: Tata Consumer Products launches plant-based protein powder ‘Tata GoFit’.
- 2023: Tata Consumer Products enters Kashmiri Saffron Segment.
- 2024: Tata Consumer Products acquires 75% equity share capital in Capital Foods.
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