Reliance Broadcast Network’s (RBNL) - BIG CBS PRIME, has acquired the top position amongst all other competing English General Entertainment Channel (GECs) with its male oriented programming. According to the 52nd week's TAM report 2011, the gross rating point (GRP) for BIG CBS PRIME was 4.23 which surpassed the GRP of AXN and Star World which stood at 3.69 and 3.35 respectively.
This unprecedented growth is attributed to the channel, identifying the entertainment preferences of its target viewers and providing fresh and engaging content.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
