RBNL’s 92.7 Big FM rolls out new vibrant Jingle

05 Jan 2012 Evaluate

Reliance Broadcast Network’s (RBNL) radio arm - 92.7 Big FM, India's No.1 FM Network, has rolled out a new vibrant Jingle on January 01, 2012. The Jingle referred as the 'sound of celebration' was launched in style on New Year's Eve on the biggest show on Star Plus for the night 'BIG STAR Entertainment Awards'. 92.7 BiG FM has bought together some musicians and singers.

The tune has a universal appeal but the primary target audience is all SECs - 25+ audiences. There will be a month long celebration of the new tune both online and on ground. Also the making of the jingle will be aired on leading television channels. The tune has been recorded in 14 different languages including Hindi, Telugu, Malayalam, Tamil, Kannada, Marathi, Gujarati, Punjabi, Dogri, Kashmiri, Oriya, Bengali, Assamese and Konkani.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

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