RBNL’s BIG MAGIC gets highest GRP's and share amongst all regional TV channels

06 Jan 2012 Evaluate

Reliance Broadcast Network’s (RBNL) - BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland, has received the highest gross rating point’s (GRP) and share amongst all regional TV channels. The latest TAM results week 53'11 demonstrated a surge in the channel’s GRP's to 15.21 on the back of increase in reach.

The quick growth of the channel can be attributed to its new strategic programming initiatives ranging from movies to non-fiction shows and more. The channel continues to stay ahead of long established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 

BIG MAGIC is a lighthearted variety entertainment Hindi channel, a fascinating journey into India's Hindi heartland, the Hindustan, comprising of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand. BIG MAGIC reflects these nuances in the form of Humor, Bollywood, Movies, Music and Action.

Peers
Company Name CMP
PVR 1331.65
Saregama India 471.15
Eros Internatl.Media 20.06
Shemaroo Entertain. 142.80
Balaji Telefilms 68.50
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