Reliance Broadcast Network’s (RBNL) - BIG CBS Networks (BIG CBS) is planning to make its television foray in the Indian regional market with the launch of ‘SPARK Punjabi’ channel, which would be the company’s fourth channel in its bouquet . The BIG CBS JV has already launched 3 channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK and stands as the no. 1 English entertainment network in the country.
SPARK Punjabi, which is positioned as the first international Punjabi channel will be launched on January 14, 2012. Targeting the 15+ audience group, the said channel will feature the best of CBS content all dubbed in Punjabi, giving local audiences immediate access to world class entertainment. The channel will be available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region.
BIG CBS Networks is the joint venture company between Reliance Broadcast Network (through its wholly owned subsidiary) and CBS Studios International.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
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