ITC aims to achieve 18% market share in agarbatti segment

17 Sep 2014 Evaluate

ITC is targeting to achieve 18 per cent market share in agarbatti segment with its brand Mangaldeep in the next couple of years. Mangaldeep is the only pan-India player in the industry and it makes over 600 million sticks a month at over 20 facilities across the country. ITC commands close to 10 per cent share of this market, and has been growing at 30 per cent year-on-year for the past three years.

The agarbatti market, which is pegged at Rs 3,500 crore, is highly fragmented with a lot of regional players. The size of the branded segment would be around Rs 2,500 crore, with 10 brands accounting for 45 per cent of it.

ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.

ITC Share Price

404.80 1.75 (0.43%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
ITC 404.80
Godfrey Phillips 2731.75
VST Industries 251.90
The Indian Wood Pro. 37.38
NTC Industries 163.55
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