Reliance Broadcast Network’s (RBNL) - BIG CBS Spark Punjabi has acquired the top position amongst competing channels with shows all dubbed in Punjabi. According to the third weeks, 2012 TAM report, BIG CBS Spark Punjabi with 39 gross rating point’s (GRPs) has surpassed the channels like 9X Tashan, ETC Punjabi & MH1. The channel, which also features a judicious mix of Punjabi music, international dubbed movies and local programming in Punjabi, has resonated well with audience.
BIG CBS Spark Punjabi, which is a category creator from the Reliance Broadcast Network and CBS Studios international JV, is positioned as the first international Punjabi Channel. Targeting the 15+ audience, the channel features the best of CBS content all dubbed in Punjabi, giving local audiences immediate access to world class entertainment. The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and is distributed on digital and analog platforms, with an extensive reach of over 6 million+ C&S households in the region.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
Company Name | CMP |
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PVR | 1331.65 |
Saregama India | 471.15 |
Eros Internatl.Media | 20.06 |
Shemaroo Entertain. | 142.80 |
Balaji Telefilms | 68.50 |
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