ITC advances on the plans of introducing "B Natural" fruit juices in eastern, western markets

23 Feb 2015 Evaluate

ITC is currently trading at Rs. 397.30, up by 1.40 points or 0.35 % from its previous closing of Rs. 395.90 on the BSE.

The scrip opened at Rs. 395.90 and has touched a high and low of Rs. 398.70 and Rs. 393.05 respectively. So far 78235 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 401.90 on 18-Feb-2015 and a 52 week low of Rs. 311.10 on 20-Feb-2014.

Last one week high and low of the scrip stood at Rs. 401.90 and Rs. 377.00 respectively. The current market cap of the company is Rs. 317822.00 crore.

The Institutions holding in the company stood at 55.58 % while Non-Institutions held 44.17% of company’s stake.

ITC is planning to introduce its 'B Natural' fruit juices in the eastern and western markets soon. So far 'B Natural' - a Bengaluru-based brand that ITC acquired last year - has been introduced in the five southern States that include Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Kerala.

The launch in the eastern region - West Bengal, Odisha, Bihar and the North-East - is expected by February. While in western markets the offerings will be introduced later this year.

To be distributed through both modern retail and kirana stores, B Natural has been priced to take on market leaders in the segment.

ITC, a diversified conglomerate has business interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.

ITC Share Price

404.80 1.75 (0.43%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
ITC 404.80
Godfrey Phillips 2731.75
VST Industries 251.90
The Indian Wood Pro. 37.38
NTC Industries 163.55
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