Reliance Broadcast Network (RBNL) has launched a campaign ‘Choose Your Set-Top-Box Wisely’. The campaign is tailored to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity.
Recently, RBNL’s - BIG CBS Spark Punjabi had acquired the top position amongst competing channels with shows all dubbed in Punjabi. According to the third weeks, 2012 TAM report, BIG CBS Spark Punjabi with 39 gross rating point’s (GRPs) had surpassed the channels like 9X Tashan, ETC Punjabi & MH1.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
Company Name | CMP |
---|---|
PVR | 1331.65 |
Saregama India | 471.15 |
Eros Internatl.Media | 20.06 |
Shemaroo Entertain. | 142.80 |
Balaji Telefilms | 68.50 |
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