Reliance Broadcast Network to distribute Bloomberg UTV

11 Feb 2012 Evaluate

Reliance Broadcast Network (RBNL) will distribute Bloomberg UTV, India's premier business news channel as part of its distribution portfolio. This move further strengthens the well crafted television strategy of the company, which includes the 3 CBS Channels - BIG CBS Prime, Love and Spark, and the regional channels BIG MAGIC and Spark Punjabi. The channel is scheduled to launch through the JV with Germany's RTL Group, and Reliance Broadcast Network will boast an unmatched 7 channel bouquet.

With this JV, Reliance Broadcast will benefit from having a premier news channel empowered by the global authority in business news - Bloomberg. Besides, Bloomberg UTV will gain through becoming part of a commanding bouquet of channels backed with an excellent brand lineage. This consolidation establishes a bouquet to be reckoned with and one that will meet requirements of both audiences and marketers alike.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 

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