Reliance Broadcast Network and CBS Studios launches Spark Punjabi

Reliance Broadcast Network Ltd. | Film Production, Distribution & Entertainment | Media | BSE: 533143 | NSE: RBN

17 Feb 2012 Evaluate

Spark Punjabi, the first International Punjabi Channel for the PHCHP region launched by Reliance Broadcast Network (RBNL) and CBS Studios International’s JV- BIG CBS, has emerged as the undisputed leader in the region. With a relative market share of 29%, the programming has proven to be the best in line. With its endeavour to offer hand-picked world class content, dubbed in Punjabi to the audiences, the Channel has instantly become a hit, offering advertisers the best possible platform that they could seek, to reach out to audiences with minimal spill-over. This is one of the richest regions and boasts of a strong base of affluent consumers. Excellent TV and C&S penetration, coupled with limited local language entertainment options, the market offers a good business opportunity for this channel format.

With RBNL’s existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm BIG Street’s 3000+ ambient media options across the markets, BIG CBS Spark Punjabi offers marketers an integrated media opportunity like none other in the region. The channel is being supported by an integrated marketing plan leveraging multi-media platforms. Added to this will be the media muscle of the entire Reliance Group.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.