RBNL rises on launching Spark Punjabi with CBS Studios

17 Feb 2012 Evaluate

Reliance Broadcast Network (RBNL) is currently trading at Rs. 64.35, up by 1.80 points or 2.88% from its previous closing of Rs. 62.55 on the BSE.

The scrip opened at Rs. 64.25 and has touched a high and low of Rs. 66.50 and Rs. 62.40 respectively. So far 1,78,000 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 5 has touched a 52 week high of Rs. 99.25 on 03-Aug-2011 and a 52 week low of Rs. 40.20 on 19-Dec-2011.

Last one week high and low of the scrip stood at Rs. 66.50 and Rs. 56.90 respectively. The current market cap of the company is Rs. 511.00 crore.

The promoters holding in the company stood at 65.25% while Institutions and Non-Institutions held 2.57% and 32.18% respectively.

Spark Punjabi, the first International Punjabi Channel for the PHCHP region launched by Reliance Broadcast Network and CBS Studios International’s JV- BIG CBS, has emerged as the undisputed leader in the region. With a relative market share of 29%, the programming has proven to be the best in line. With its endeavour to offer hand-picked world class content, dubbed in Punjabi to the audiences, the Channel has instantly become a hit, offering advertisers the best possible platform that they could seek, to reach out to audiences with minimal spill-over. This is one of the richest regions and boasts of a strong base of affluent consumers. Excellent TV and C&S penetration, coupled with limited local language entertainment options, the market offers a good business opportunity for this channel format.

With RBNL’s existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm BIG Street’s 3000+ ambient media options across the markets, BIG CBS Spark Punjabi offers marketers an integrated media opportunity like none other in the region. The channel is being supported by an integrated marketing plan leveraging multi-media platforms. Added to this will be the media muscle of the entire Reliance Group.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 

Peers
Company Name CMP
PVR 1331.65
Saregama India 471.15
Eros Internatl.Media 20.06
Shemaroo Entertain. 142.80
Balaji Telefilms 68.50
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