ErosNow, the dedicated online entertainment service of Eros International Media, has entered into an exclusive content acquisition deal with Pakistan's leading on air and digital content company, HUM TV. The deal entails the registered users of ErosNow across the world the access to HUM TV's entire library, including the current shows at no extra subscription cost. The deal also gives ErosNow subscribers in India an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.
Eros International Media is a part of the Eros Group, which has an extensive film library and is in the business of sourcing Indian and other film content and exploiting it worldwide through its offices in India, UK, USA, UAE, Singapore, Australia, the Isle of Man and Fiji across formats such as theatres, home entertainment, television and digital new media.
