Balaji Telefilms is planning to launch 10 shows in Bengali and could also look at launching its popular Hindi shows in regional languages. The company is gradually moving into regional content by tying up with locally operating partners as its entry strategy. To this effect, the firm has already partnered Kolkata - based Chhayabani to form Chhayabani Balaji Entertainment for producing fresh content in Bengali for Zee Bangla.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.
