BIG Cinemas, a business segment of R-ADAG group company Adlabs Limited, has forged an alliance with London-based More2Screen to bring Italian operas to Indian cinemas. Big has entered into a revenue-sharing arrangement with More2Screen, which will involve screening two operas and a concert. More2Screen specialises in providing alternative content programming like operas, sporting events and concerts to theatres that are digitally equipped.
According to Tushar Dhingra, COO, Big Cinemas, the objective has been to provide distinct content. His company was the first multiplex chain to organise a show of Vagina Monologues in India. These pre-recorded operas, La Cenerentola (Cinderella) and Giulio Cesare (Julius Caesar), will be screened over the weekends in Mumbai, Delhi, Kolkata, Ahmedabad and Pune. The first screening is scheduled for June 20. Depending on the response, the screenings will be extended to other digitally-equipped cinemas that Big owns.