Lakshmi Vilas Bank (LVB) has unveiled a co-branded credit card in partnership with SBI Card, and health insurance products along with Cigna TTK Health Insurance. The bank has entered into partnership with the companies to offer a wider range of services to its customers. Both partnerships also give it access to a new range of business segments.
The co-branded credit card approach extends its reach to a wider segment of the market and enables its partners to tap new businesses using the credit card company’s expertise and infrastructure. The bank has also launched the LVB Mobile - a mobile app.
Lakshmi Vilas Bank operations are spread over a network of 404 branches (plus 7 extension counters) with PAN India presence, supervised by 11 Regional Offices. The bank’s asset size as on March 31, 2015 was to the tune of Rs 24,705 crore, with total income of Rs 2,498.57 crore.
