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RBNL’s BIG CBS PRIME launches Hawaii Five-0 (Season 2)

15 Mar 2012 Evaluate

Reliance Broadcast Network’s (RBNL) - BIG CBS PRIME, the leading English general entertainment channel, is all set to launch the latest season of the hit Hawaii based cop show Hawaii Five-0 (Season 2). The smashing series from CBS is a police procedural drama show, currently on-air in the US and will premier in India beginning March 19, 2012. The show will air from Monday to Friday at 9 PM.

Hawaii Five-0 is a contemporary take on the classic series about a new elite federalized task force whose mission is to wipe out the crime that washes up on the Islands sun-drenched beaches. With the excellent audience base and substantiating performance indicators, the channel already boasts of relevant male eyeballs, making it an extremely effective medium for marketers wanting to reach out to the upwardly mobile men in the metros.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

Peers
Company Name CMP
PVR 938.05
Saregama India 344.55
Shemaroo Entertain. 105.35
Balaji Telefilms 94.39
UFO Moviez 72.06
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