Eros International’s ErosNow enters into Malaysia with partnerships with Maxis and U Mobile

29 Apr 2016 Evaluate

Eros International Media’s digital over-the-top (OTT) distribution service ErosNow has entered the Malaysian market with two partnerships with telcos Maxis Berhad and U Mobile. With these partnerships, ErosNow becomes the only Indian OTT platform to penetrate the growing Malaysian market.

As part of the partnership with Maxis, ErosNow will be included within a range of Maxis' prepaid and postpaid data plans, offering various promotions to the telco's subscribers. ErosNow's premium bundled services will provide subscribers with access to Bollywood's popular movies, music, TV content, upcoming originals and more. The partnership with Maxis will also provide their customers a 30 day free trial period.

The deal with U Mobile also enables the telecom's pre- and post-paid customers' access to ErosNow's premium subscriptions, offering an extensive library of films, music, television shows and originals. U Mobile will enable its customers to stream a wide variety of entertainment available on ErosNow without data charges through its proprietary service, Video-Onz.

Eros International Media is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange.

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