Reliance Broadcast Network’s (RBNL) radio arm - 92.7 Big FM, India's No.1 FM Network reaching over 4 crore Indians each week, has launched ‘Big Indian League’ this IPL Season. The company has already partnered exclusively with two leading IPL teams Deccan Chargers and Kings XI Punjab promising listeners exclusive and interesting entertainment updates on these teams. Beginning April 04, listeners stand to enjoy exclusive and the best possible IPL entertainment on radio.
In addition to this, 92.7 BIG FM will recreate the magic of IPL with the BIG INDIAN LEAGUE championship in metros including Mumbai, Hyderabad, Kolkata, Bangalore, Delhi and Chennai. The cities will witness a mall activity to shortlist top 8 teams of the city. These 8 local teams will then fight for the title of BIG India league Champion for the city. In Hyderabad and Chandigarh, the winning team will get to play a real match with the respective city IPL teams.
RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.