Big CBS Network inks distribution deal for BIG CBS Spark with Dish TV

11 Apr 2012 Evaluate

Reliance Broadcast Network and CBS  Studios International’s Joint Venture (JV)- Big CBS Network has inked distribution deal for the third channel BIG CBS Spark on Asia’s largest DTH provider-Dish TV. Positioned as the ultimate music destination, BIG CBS Spark offers the huge 12.5 million subscriber base of Dish TV, access to the best music mix from the international and Indian market spread across genres.

This deal takes the total reach of the BIG CBS channel to a strong 42.5 million house-holds making sure it reaches its international English Entertainment content to its relevant target audience in India. BIG CBS Spark, targeted at the youth audiences and catering to their entertainment requirements is loaded with music and peppered with hit shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV.

Dish TV is Asia’s largest direct to home company and part of the biggest media conglomerate-Zee group. Dish TV has on platform 300+ channels and services including 21 audio channels with 12.5 million subscribers, which is growing.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Peers
Company Name CMP
PVR 1068.80
Saregama India 354.70
Shemaroo Entertain. 106.15
Balaji Telefilms 102.65
UFO Moviez 84.36
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