Reliance Broadcast’s BIG MAGIC to re-introduce ‘Khulja Sim Sim’

11 Apr 2012 Evaluate

BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports has further strengthened its offerings with the introduction of Indian television’s most successful game show ‘Khulja Sim Sim (KJSS)’.

The show which is a local adoption of the international format Let’s Make a Deal is currently USA’s No.2 day time show. BIG Magic has acquired exclusive rights for the format from Fremantle, for the Hindi Heartland.

The fun-filled game show is no brainer based on intuition and luck, making it an ideal opportunity for anyone to participate. An extensive ‘call for entry’ promotion across multiple media, in the Hindi Heartland will invite consumers to participate and get a chance to be on the show.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Peers
Company Name CMP
PVR 1068.80
Saregama India 354.70
Shemaroo Entertain. 106.15
Balaji Telefilms 102.65
UFO Moviez 84.36
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