Indo Count Industries’ subsidiary Indo Count Retail Ventures (ICRVL) has marked its entry into Rs 13,000-crore domestic bed linen market with the launch of ‘Boutique Living’ range of Bed Linen products.
Currently, the company exports bedsheets, bed linen and quilts to over 54 countries and has a production capacity of 90 million meters, which would be expanded to 120 million at its Kolhapur plant by 2020. Also, the company is planning to place its Boutique Living products in over 200 outlets in the first year, including 35-40 outlets in Andhra Pradesh and Telangana.
Indo Count Industries is engaged in the manufacturing of 100% grey combed cotton yarn and knitted fabric. Its product range includes Cotton yarn, Knitted fabrics and Dyed yarn and core-spun yarn.