White Diamond Industries has decided to launch all the organic products under a single brand name ‘White Organics’. The company’s management has planned staggered introduction of various ranges of organic products (viz- pulses, spices, cereals, veggies etc) under a single brand. The company shall procure the outsourced products from various parts of country to ensure the best quality products catering under the brand.
The management believes that to create a better presence and perception, it is better to have single brand, which shall help to market all the products in better way. It shall be easy to introduce further more products and get the better presence and better profits with minimum efforts compared to having more brands.
Initially, the company had decided to change the business module from trading in diamonds to Organic Products Farming, Cultivations, Distribution and Retailing etc. The board has already proposed and procedure is on for the change the name of the company from ‘While Diamond Industries’ to ‘White Organic Agro’ to rightly reflect the proposed diversified activity of the company.
White Diamond Industries along with its subsidiary is engaged in business of trading in cut and polished diamonds, and real estate and infrastructure.