White Diamond Industries surges on plan of launching all organic products under a single brand

14 Sep 2016

White Diamond Industries is currently trading at Rs. 19.65, up by 0.60 points or 3.15% from its previous closing of Rs. 19.05 on the BSE.

The scrip opened at Rs. 20.00 and has touched a high and low of Rs. 20.00 and Rs. 19.15 respectively. So far 5000 shares were traded on the counter.

The BSE group 'XD' stock of face value Rs. 10 has touched a 52 week high of Rs. 32.90 on 04-Jan-2016 and a 52 week low of Rs. 11.81 on 07-Jul-2016.

Last one week high and low of the scrip stood at Rs. 20.00 and Rs. 17.40 respectively. The current market cap of the company is Rs. 24.56 crore.

The promoters holding in the company stood at 27.56%, while institutions and non-institutions held 0.10% and 72.34% respectively.

White Diamond Industries has decided to launch all the organic products under a single brand name ‘White Organics’. The company’s management has planned staggered introduction of various ranges of organic products (viz- pulses, spices, cereals, veggies etc) under a single brand. The company shall procure the outsourced products from various parts of country to ensure the best quality products catering under the brand.

The management believes that to create a better presence and perception, it is better to have single brand, which shall help to market all the products in better way. It shall be easy to introduce further more products and get the better presence and better profits with minimum efforts compared to having more brands.

Initially, the company had decided to change the business module from trading in diamonds to Organic Products Farming, Cultivations, Distribution and Retailing etc. The board has already proposed and procedure is on for the change the name of the company from ‘While Diamond Industries’ to ‘White Organic Agro’ to rightly reflect the proposed diversified activity of the company.

White Diamond Industries along with its subsidiary is engaged in business of trading in cut and polished diamonds, and real estate and infrastructure.


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Puchho Befikar
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