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Future Consumer launches oats brand ‘Kosh’

18 Oct 2016 Evaluate

Future Consumer Enterprises has launched India’s much awaited third staple oats brand ‘Kosh’. Kosh oats has been introduced with the objective of making India adopt Oats as the 3rd grain post staple rice and wheat. Kosh oats has four product variants - Kosh Instant Oats, Kosh Broken Oats, Kosh Oats Atta and Kosh Wheat + Oats Atta. 

Grown and sourced from Australia, Kosh is processed at state of the art processing & packing facility at Sri Lanka. Future Consumer has made a significant investment in oats processing plant called ‘Aussie Oats Milling’. This is a fully automated facility and has minimum human intervention / contact & thus maintains highest levels of hygiene & quality.

Kosh will be distributed extensively through various modern retail stores across India. It will also be distributed through general trade in 12 key cities to begin with and go national in the coming months. The advertising campaign of Kosh has been designed with Piyush Pandey and his team at Ogilvy & Mather.


Future Consumer Share Price

0.35 0.00 (0.00%)
04-May-2026 16:59 View Price Chart
Peers
Company Name CMP
Redington 218.65
Adani Enterprises 2463.55
Amrapali Industries 17.95
Rashi Peripheral 501.50
PDS 277.50
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