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RBNL’s BIG MAGIC completes one year of entertaining Hindi heartland

24 Apr 2012 Evaluate

Reliance Broadcast Network’s (RBNL) entertainment channel for the core Hindi heartland - BIG MAGIC has celebrated its first anniversary, with a new brand new positioning - Apna Pradesh Apna Magic.  The new positioning is intended to further build BIG MAGIC as the very own channel of the Hindi heartland.

BIG MAGIC has made great strides in the last year, living up to its promise of offering the heartland the entertainment of their choice. With an excellent assortment of local programs, BIG Magic has surpassed entrenched players to grow its audience base phenomenally.

Apna Pradesh, Apna Magic brings the channel closer to the people of the heartland as it translates into their very own channel for their very own region -truly local and a reflection of the people’s taste preferences and entertainment requirements. Conceptualized by the in-house team, Apna Pradesh, Apna Magic will be communicated to audiences through a multi-media campaign with a heavy use of radio - 92.7 BIG FM, outdoor, television, print and social media.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

Peers
Company Name CMP
PVR 938.05
Saregama India 344.55
Shemaroo Entertain. 105.35
Balaji Telefilms 94.39
UFO Moviez 72.06
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